Corporate gifting has evolved from simple tokens of appreciation to a powerful way of building lasting relationships and enhancing the attendee experience.

In this replay episode, Alyssa Peltier sits down with Tom Romine, Founder and President of Cultivate, to explore how thoughtful and personalized gifts can leave a lasting impression at your events. 

They dive into the power of offering choice in gifts, the growing trend of personalization, and how small touches can create big moments of connection. Tom also explains how to balance meaningful gifts with sustainability, ensuring the chosen items are appreciated and used long after the event.

Tom’s insights reveal how thoughtful gifts, combined with personalization and sustainability, can turn a simple gesture into a memorable moment that strengthens your event’s impact.

In this episode, you’ll learn:

• How gifting with choice can create a lasting impact: Allowing attendees to select their own gifts adds a personal touch that strengthens their connection to your event. When people choose something they genuinely want or need, it leaves a more meaningful and memorable impression.
• How personalization is the next evolution in event gifting: It’s not just about offering choices—adding personalized touches like custom initials or designs makes gifts even more special. Personalization helps attendees feel appreciated on a deeper level, enhancing their overall experience.
• How sustainability can drive thoughtful gifting: Gifting isn't just about eco-friendly materials; it’s about providing high-quality, practical items that won’t be discarded. By focusing on gifts attendees will use and cherish long after the event, you reduce waste while reinforcing your brand’s value.

Things to listen for:

(00:00) An introduction to the episode with guest Tom Romine

(01:54) Tom’s background and Cultivate’s mission in corporate gifting

(03:03) Navigating the pandemic and the shift to online gifting

(04:51) Gifting trends for 2024 and 2025

(06:34) The power of choice and personalization in corporate gifting

(10:00) Practical examples of personalization at events

(12:48) The role of utility and longevity in corporate gifting

(16:29) Sustainability in gifting and reducing waste

(19:59) Looking forward: New gifting ideas for 2025