What time is it? 4:23? Thanks.You could have gotten the answer from your phone, a sign in front of a bank or dozens of other sources. So, why spend $150,000 for a Rolex to give you the same information.Luxuries are perceptions and scammers use those perceptions to make you think you're getting a very good deal on something that can perform the same function for far fewer dollars. Scammers have exploited those dreams for centuries, but now marketers have refined those techniques to scam us in legal ways.Listen in because, as always, we'll tell you how it's done and why we fall for it.Learn more about your ad choices. Visit megaphone.fm/adchoices