Ecommerce Braintrust

Replay: Should Amazon DSP Be in Your 2020 Marketing Mix?


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Today we are replaying one of the most popular episodes in 2020, about Amazon’s Demand Side Platform. It was published in February, before the pandemic. In this episode Rachel Street and I are diving into what DSP is, who is it suited for, what can you expect of investing in this platform, is it the right fit for your brand, is it going to be like PPC, and how to improve your chances for success and get the best ROI out of DSP.

MENTIONED IN THIS EPISODE

Learn more about Amazon DSP

Connect with Kiri Masters

Connect with Rachel Street

Learn more about  Kiri's new book

 

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Ecommerce BraintrustBy Julie Spear

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