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This is one of my favorite episodes - it's all about the story!

Part 2 of our conversation with Vinca LaFleur, Founding Partner of West Wing Writers. From the power of ideas to the art of delivery, Vinca shares what it takes to write words that resonate — and why every great message starts with meaning.

• 00:30 Tricks and tips to a presentation
• 04:14 Speech gotchas
• 07:29 Knowing when you have a hit
• 09:39 How much is delivery
• 11:53 GOAT speech
•  Bobby Kennedy in Indianapolis: https://www.youtube.com/watch?v=A2kWIa8wSC0
• 14:49 Gettysburg case study
• 17:11 ChatGPT?
• 20:26 Mental cups
• 26:55 West Wing Writers
• 31:51 Chief
• 34:30 Book recommended most

 Made to Stick: https://www.amazon.com/Made-Stick-Ideas-SurviveOthers/dp/1400064287

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