Self Storage Lab

Reputation Management

Listen Later

In today’s business landscape, your online presence and reputation is mission critical to helping you stand out in the sea of competitors. Reviews are one such way to stand out. If you give an unparalleled customer experience, your customer’s won’t keep it a secret. They will share it! Reviews are a Transfer of Trust, the Modern Referral mechanism.

Your brand is your business. And your online reputation is a huge part of your brand.

We explore:

  • What is Reputation Management and why does it matter?
  • The value of a reputation management strategy
  • Examples of brands doing it right
  • Innovative ways to Collect Reviews

    • Show Notes

    Nerdy Numbers Corner - Why Does It Matter?

    • Defining Reputation Management
    • Mason and Rodolfo relay some of the numbers they found researching Reputation Management.

      • Reviews IRL

      • Amazon and Yelp reliance on reviews
      • Wirecutter buying advice
      • Twitter verification
      • Google Maps orders Rodolfo’s dinner

        • Brands to live by

        • Apple and Nike - High Quality and Aspirational
        • Southwest - Loyalty and Freedom
        • Costco - Quality and Affordability
        • Disney - Feel Good Stories
        • Subaru - AWD and Mountains

          • Self Storage Operators build their reputation

          • Google is King
          • Getting involved in your community
          • Brand trust is the long term investment

            • How To: Reputation Management 101

            • WHY? Reviews lead to more sales
            • Pillars of Reputation Management
            • Build
              • Maintain
              Recover
            • Using sentiment throughout the customer journey to optimize for positive reviews
            • Gold Standard: Net Promoter Scoring
            • Turning detractors into promoters: Acknowledge, Align, Assure
            • Incentives and strategy for more reviews

              • Put that review to work

              • Social Proof and the Trust Economy
              • Just Reply!
              • Showcase them on your website
              • Turn that frown upside down. Handling negative reviews
              • Review gating discussion

                • Decision Time

                • Google My Business
                • Does it integrate?
                • Does it support multiple locations?
                • Can I manage my listings?
                • Insights and Analytics offerings?
                • Other features to make the job easier?

                  • Other Misc Links

                  • Wendy’s Twitter
                  • Wendy’s best tweets
                  • Reputation.com
                  • Typeform
                  • Qualitrics
                  • Uberall
                    • ...more
                    View all episodesView all episodes
                    Download on the App Store
                    Self Storage LabBy swivl
                    • 4.4
                    • 4.4
                    • 4.4
                    • 4.4
                    • 4.4

                    4.4

                    7 ratings

                    More shows like Self Storage Lab

                    View all
                    Acquired by Ben Gilbert and David Rosenthal

                    Acquired

                    3,780 Listeners

                    Founders by David Senra

                    Founders

                    1,847 Listeners

                    The Self Storage Show by Jim Ross - 3 Mile Storage Management

                    The Self Storage Show

                    42 Listeners

                    Self Storage Income by AJ Osborne

                    Self Storage Income

                    586 Listeners

                    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

                    All-In with Chamath, Jason, Sacks & Friedberg

                    8,756 Listeners

                    Self Storage Investing by Scott Meyers, Stories and Strategies

                    Self Storage Investing

                    39 Listeners

                    ReThinking by TED

                    ReThinking

                    614 Listeners

                    Gabfocus Self Storage Podcast by Melissa Huff, Josh Huff, Tommy Nguyen

                    Gabfocus Self Storage Podcast

                    4 Listeners