Originally aired: December 15, 2022

In this special rerun episode, I revisit one of my favorite conversations with none other than Mark Levy, renowned positioning expert and marketing legend. Mark has been instrumental in helping me clarify my own message, and in this insightful and energizing chat, we explore how to uncover what he calls your “Big Sexy Idea”—the powerful, unique concept that helps you stand out and make an impact.

This episode is packed with storytelling, strategy, and golden takeaways for entrepreneurs, creatives, and thought leaders. If you’re looking to refine your message and captivate your audience, this one’s for you.

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