What if the future of water efficiency depended on something you can’t even see? In this “The Pitch” style episode, Chuck Templeton sits down with Nick Dyner, CEO of Moleaer, to unpack how nanobubbles, gas particles a thousand times smaller than a human hair, are quietly changing the way industries use and think about water. From fish farms to greenhouses and even chemical-free spas, Moleaer’s technology is improving water efficiency, reducing inputs, saving costs, and cutting emissions across sectors. Nick shares how Moleaer built a company around a technology that had no clear market map, the importance of focus amid abundant potential, and the lessons learned turning a scientific breakthrough into a scalable business. The conversation offers a fascinating glimpse into how disciplined innovation can unlock both profit and planetary benefits, one tiny bubble at a time.

Key takeaways:

1. Let the Market Lead: Nick explains that rather than predicting where to play, Moleaer followed customer pull, identifying where nanobubbles solved urgent, scalable problems.
2. The Importance of Focus: Moleaer succeeded by resisting the temptation to chase every possible application, instead focusing on four key markets: wastewater, irrigation, aquaculture, and surface water.
3. The Power of Partnership: Nick shares that strategic collaborations with global brands like Jacuzzi have allowed Moleaer to extend its reach without diluting focus, showing how partnership can accelerate adoption more efficiently than expansion.
4. Adaptive Business Models: According to Nick, Moleaer tailors its go-to-market approach to each sector, which allows the company to meet customers where they are, align incentives around measurable outcomes, and scale efficiently across very different industries.
5. Multi-layered Value Creation: Moleaer’s technology delivers a value proposition that resonates across stakeholders, helping customers cut costs and improve performance while simultaneously reducing energy use and CO₂ emissions, which strengthens customer loyalty and attracts mission-driven talent.

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