Eddie Arrieta sits down with Craig Stewart, Director of AI Research at Phrase and one of the architects of the Comet machine-translation metric, to unpack the evolving definition of “quality” in global content.

They explore why linguistic accuracy alone no longer suffices, how downstream signals like engagement and conversion should influence localization strategies, and what it takes to turn AI-driven volume into truly resonant experiences. Craig also demystifies the emerging world of agentic AI, offers advice for today’s linguists, and shares how teams can bridge the gap between language technology and real-world business impact.