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“Every generation of farmers has asked the same question: What do we do with what we have?”
In this solo episode of Farming on Purpose, I take a deep dive into the history of agriculture — not just as a timeline of events, but as a story of resource allocation.
From subsistence survival to the Homestead expansion, through industrialization, the Green Revolution, the 1980s farm crisis, and into today’s era of transition and generational transfer, one theme remains constant: producers must decide how to allocate what is scarce.
In earlier eras, it was labor. Then land. Then machinery. Then knowledge. Then capital. Today? It may be energy, leadership, and continuity.
This episode explores how global events reshaped agriculture in 20-year spans — and why the next 20 years may change more than we realize as 70% of U.S. farmland is expected to change hands.
If you are thinking about transition, sustainability, leadership, or simply trying to build something that lasts — this episode will challenge how you think about your operation.
Key Topics:
Reflection Questions from This Episode:
This episode closes with practical questions every producer should consider:
LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Farm Succession Planning: Securing Your Family’s Legacy – A practical conversation about transition planning, family communication, and protecting the long-term future of your operation. A strong follow-up to Jace’s insights on decentralized leadership and building a farm that outlasts one generation.
Marriage, Parenthood & Building a Business – An honest look at building a growing business while raising a family. This episode pairs well with Jace’s discussion on leadership, structure, and creating a business that supports your life instead of consuming it.
Year-End Tax Planning and Financial Confidence on the Farm – A finance-focused episode covering taxes, recordkeeping, and strategic cash flow planning. Perfect for listeners who want to go deeper after hearing Jace explain why monthly financial clarity matters.
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
By Lexi Wright5
1414 ratings
“Every generation of farmers has asked the same question: What do we do with what we have?”
In this solo episode of Farming on Purpose, I take a deep dive into the history of agriculture — not just as a timeline of events, but as a story of resource allocation.
From subsistence survival to the Homestead expansion, through industrialization, the Green Revolution, the 1980s farm crisis, and into today’s era of transition and generational transfer, one theme remains constant: producers must decide how to allocate what is scarce.
In earlier eras, it was labor. Then land. Then machinery. Then knowledge. Then capital. Today? It may be energy, leadership, and continuity.
This episode explores how global events reshaped agriculture in 20-year spans — and why the next 20 years may change more than we realize as 70% of U.S. farmland is expected to change hands.
If you are thinking about transition, sustainability, leadership, or simply trying to build something that lasts — this episode will challenge how you think about your operation.
Key Topics:
Reflection Questions from This Episode:
This episode closes with practical questions every producer should consider:
LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Farm Succession Planning: Securing Your Family’s Legacy – A practical conversation about transition planning, family communication, and protecting the long-term future of your operation. A strong follow-up to Jace’s insights on decentralized leadership and building a farm that outlasts one generation.
Marriage, Parenthood & Building a Business – An honest look at building a growing business while raising a family. This episode pairs well with Jace’s discussion on leadership, structure, and creating a business that supports your life instead of consuming it.
Year-End Tax Planning and Financial Confidence on the Farm – A finance-focused episode covering taxes, recordkeeping, and strategic cash flow planning. Perfect for listeners who want to go deeper after hearing Jace explain why monthly financial clarity matters.
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.

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