The fifth in a series on Branding with the managing partner of the Listening  Tree, Lee Jia Ping. Putting all the pieces together so that branding is coherent and integrated and the marketing clear. In this episode we look at  brand touchpoints. Time for execution.

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Companies like Nestle and B-schools like the London Business School use business simulation games to teach and train. The objective is to improve business & financial acumen among employees so that they can better contribute to the organisation's objectives.

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With the flow of data - structured and unstructured - comes Big Data. From there analysis can create loyalty programmes and even personalised services that really work. 

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A how-to profit for companies through improving and enhancing their environmental performances.  It’s not all about costs.

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This born-in-Malaysia company charted its way into Singapore, Brunei, China and the United States. Vernon Tee shares the journey and the challenges of taking food supplements and healthcare products to territories where regulatory frameworks and cultures are not the same.

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Helping micro entreprenuers grow and take their businesses to the next level when these owners don’t have an office, the ability to take a break to undergoing business training or the right network. Overcoming hurdles to become significant.

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Food tourism is now the rage and gastronomical delights are an important determining factor for holiday makers in the region. How does this inclination affect the decision making process of where they choose to travel and stay, what they look for, what they try to avoid and how the hotel industry is responding to the trend of ‘food tourism’.

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Designing a city means negotiating the various interests of a community--the citizens, the businesses, the local and national governments. Having successes in the country is a stepping stone to undertaking international projects in Russia, the Middle East, India and others.

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The laws governing the relationship between employers and employees are not all in one place. They are scattered primarily among the Industrial Relations Act, the Employment Act and the Trade Union Act. Getting a grip on these laws can help in the smoother running of the human resources in the organization and preventing running afoul on account of ignorance.

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According to Small Business Trends, only one in 10 businesses have an active plan. According to surveys, 90% of all business owners who set goals are successful. Yet less than 10% of SMEs have one. Business owners know they need a business plan to make their company stronger and fitter, but they will put it off for as long as possible.

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