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The traditional thinking is that call centres are necessary to provide consumers and customers a clear point of contact. Now such centres can be the source of new leads, a place from which to sell new products, upsell and cross-sell. Contact centres today generate revenue. We spoke to Munirah Looi, CEO of Brandt International.
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Ramen (noodles) may be a too-common Japanese staple. But IPPUDO, which means ‘a place where the wind blows’ is marketing itself internationally as the ramen place that taking the world through a small storm in a bowl.
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Communicating effectively is more than being clear and being polite.
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Business growth is inevitable: no growth could likely lead to atrophy. John Langan, partner of Massive Collective tells his story how he and his partners have grown Massive Collective.
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Moving a business from a period of losses or low profitability into a more profitable stage. A turnaround may be triggered by a number of factors, including a better use of assets or the development of new products and services. Vincent Chew, CEO of Covenant Equity Consulting shared his experiences.
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Soap operas which many think are staples only for bored and/or desperate housewives offer insights to marketers, brands and content creators.
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From on-air to the classroom. BFM takes it network of experts with it into the classroom, and offers its kind of business education for executives.
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Manage projects well or suffer the consequences of delays, cost-overruns; or worse non-deliveries and cancellations. The result: financial losses and mud to reputations. The company’s, the CEO’s or MD’s and all those involved. One overlooked aspect of project management is managing information (project knowledge, IT systems and related software) to ensure timely delivery of the right product at the right cost.
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India’s High Commissioner to Malaysia paints the investment opportunities available to Malaysian companies in the subcontinent’s industrial corridor in Mumbai.
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Psychometric tools and its use the corporate world to a better fit: the right person for the right job.
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