Resource Centre

An insight into the largest group in the country. Marketing and branding consultant, Rumaizon of Ideascape parcels out the segments within this group, drills down and provides insights into each category's specific traits.

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Managing Director of Edelman Kuala Lumpur, Raymond Siva points out what the Trust Barometer says about the level of trust in Corporate Malaysia for itself and other businesses it deals with.

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Everyone is after the consumers’ purse, and retailers need to make the right offer to the right customer at the right time. Michael Hawkins, SAS Malaysia details using analytics to data mine and do things spot-on.

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The courtship, the proposal, the marriage and getting into bed together with an angel (investor). Tan Swee Yeong, Shaun Lee and Wilson Quah give the behind-the-door view into this menage a’ trois.

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Everyone has Facebook, Twitter and YouTube for personal or corporate use. But what are the greatest mistakes that you had done or may have done? Tom Abbott shared the pitfalls of social media after having experience it firsthand and the biggest opportunities it has to offer.

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Fengshui Master Kan Ying Loong looks at the charts to offer the business outlook in the Year of the Water Snake.

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Malaysian businesses are faced with an uphill task in staying ahead of the game. Being a major growth segment in Malaysia’s market today, the latest robotics technology will give local businesses an edge over their competitors – innovative robots that boost productivity and safety standards. We speak to Shermine Gotfredsen, Business Development Manager of Universal Robot about this competitive environment. 

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We speak to Melissa Chong, Marketing Manager of Quill Automobiles. Quill implements a call-tracking product and ensures that it is able to communicate with customers and potential customers. It will never again miss a call.

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Damien Ong-Yeoh shares some insight on how to make customers fall in love with your brand.

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