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For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. And now the Gen Z have entered the fray, gaining buying power while they cement brand preferences. This coupled with very fragmented digital touchpoints today means marketers have their work cut out for them. Sean Valencia from Treasure Data sheds some light on the challenges marketers continue to face as they try to crack the code on digital natives, as well as how brands can play into the instant gratification culture, and balance privacy with hyper personalisation. 

Image Credit: Shutterstock | Ground Picture

For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. And now the Gen Z have entered the fray, gaining buying power while they cement brand preferences. This coupled with very fragmented digital touchpoints today means marketers have their work cut out for them. Sean Valencia from Treasure Data sheds some light on the challenges marketers continue to face as they try to crack the code on digital natives, as well as how brands can play into the instant gratification culture, and balance privacy with hyper personalisation. 

Image Credit: Shutterstock | Ground Picture

See omnystudio.com/listener for privacy information.

Sustainable, Eco-Friendly, All-Natural. These are some of the claims brands and businesses commonly make about their products, as they jump on the sustainability bandwagon. But are these claims for real, or are they just marketing ploys to frame themselves as ESG conscious? Well according to Isentia, there’s plenty at risk for industries and brands when it comes to Greenwashing. We discuss the repercussions, and if there’s hope for those who’ve incurred the wrath of Malaysian consumers.

Image Credit: Shutterstock | Black Salmon

Sustainable, Eco-Friendly, All-Natural. These are some of the claims brands and businesses commonly make about their products, as they jump on the sustainability bandwagon. But are these claims for real, or are they just marketing ploys to frame themselves as ESG conscious? Well according to Isentia, there’s plenty at risk for industries and brands when it comes to Greenwashing. We discuss the repercussions, and if there’s hope for those who’ve incurred the wrath of Malaysian consumers.

Image Credit: Shutterstock | Black Salmon

See omnystudio.com/listener for privacy information.

We all understand the positive impact professional coaching brings; it can not only help you meet organisational goals, but the ripple effects can be felt on leadership, performance and well-being as well. So why does it still feel like coaching is only for the C-Suites and high-paid executives? Why can’t we all enjoy this tool to adapt, navigate and reskill for the modern work life? And how can digital coaching help employers and employees during this “Big Quit” era? We discuss.

Image Credit: Shutterstock | fizkes

We all understand the positive impact professional coaching brings; it can not only help you meet organisational goals, but the ripple effects can be felt on leadership, performance and well-being as well. So why does it still feel like coaching is only for the C-Suites and high-paid executives? Why can’t we all enjoy this tool to adapt, navigate and reskill for the modern work life? And how can digital coaching help employers and employees during this “Big Quit” era? We discuss.

Image Credit: Shutterstock | fizkes

See omnystudio.com/listener for privacy information.

In the conversational economy we live in today, consumers want brands to consistently deliver richer, more intuitive, personalised experiences across channels, and they want this anytime, anywhere. This is where Conversational AI-enabled solutions like intelligent bots or digital assistants can make a huge difference. Beerud Sheth, CEO of Gupshup, talks to us about the evolving role of conversational AI in customer engagement, and how it’s magically helping brands deliver a truly seamless, personalised, omnichannel experience for every consumer.

Image Credit: Shutterstock | Thapana_Studio

In the conversational economy we live in today, consumers want brands to consistently deliver richer, more intuitive, personalised experiences across channels, and they want this anytime, anywhere. This is where Conversational AI-enabled solutions like intelligent bots or digital assistants can make a huge difference. Beerud Sheth, CEO of Gupshup, talks to us about the evolving role of conversational AI in customer engagement, and how it’s magically helping brands deliver a truly seamless, personalised, omnichannel experience for every consumer.

Image Credit: Shutterstock | Thapana_Studio

See omnystudio.com/listener for privacy information.

Shazurawati Abd Karim, Executive Vice President of TM One, shares the need for Malaysian organisations to innovate, and how they can move forward into the next phase of economic growth.

Shazurawati Abd Karim, Executive Vice President of TM One, shares the need for Malaysian organisations to innovate, and how they can move forward into the next phase of economic growth.

See omnystudio.com/listener for privacy information.