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Faridah talks about 'Digital Divas' and how women can spread marketing messages online
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Khailee talks about the importance of market research in understanding the youth segement as well as the best ways in approaching them for research
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Melissa delves into the psyche of the Gen Y employee and how do they compare against their Gen X and Babyboomer counterparts.
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Faridah explains how women behave as consumers and how they react differently from men to advertising and marketing information
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Dr Goh talks about the oft-used measure for work performance, KPIs and KRAs and leveraging on merit-based rewards
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Joel talks about using 'student powered campaigns' for your marketing with youth strategy
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Jeannie explains the importance of being a socially responsible organisation to attract the Gen Y workforce
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Selina discusses whether it is best to organize a business event from a DIY approach or hiring an event organisation
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