Resource Centre

Melissa talks about how to make the workplace more conducive especially in relation to Gen Y workers.

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Dr Jana Matthews talks about how to build an 'awesome organisation'

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P Kandiah explains what exactly is a patent agent

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Jui Hong shows how your marketing activity can be measured

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David Hirst explains the effectiveness of Plain English and how it can save your company money. David also goes through his list of top 20 common mistakes in English.

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Dr Mike Teng uses medical analogies in explaining methods to turn around a company

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P Kandiah and K Geetha talk about how you can ensure that you don't lose your competitive advantage in the service industry

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Author of  'The Starbucks Experience' talks about the gold standard in service

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Jui Hong tells us how non-traditional forms of marketing can help the budding entrepreneur and whether advertising in newspaper is still relevant

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Khailee tells us what it takes to understand and market to the youth segment

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