Resource Centre

Clients and Agencies who have either just started working together or have been working together for a while often come to loggerheads after the initial honeymoon period. But this doesn’t have to be the case. We explore the complex love-hate relationship between clients and agencies and the issues they often face, to set the path towards both parties working together more efficiently.

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It’s been the year for PR vids, hasn’t it? From the steady stream of political videos during GE14, to Dato Sri Najib Razak’s pre-recorded “If you’re watching this, then…” piece and Tun M’s 93rd birthday celebratory video. The question is, did these videos hit the spot? And what is the fine line between creating a PR masterstroke and a PR dud? We dissect the impact and efficacy of these PR videos with Rantau PR CEO Gogulan Dorairajoo.

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They say the apple doesn't fall far from the tree, but is it fair that the legacy of one of Malaysia's forefathers, Tun Razak should suffer because of the alleged sins of his son? We analyse the Razak brand with Dr. Rozhan Othman, to discuss the long term effects of the recent scandals on one of Malaysia's most historic families.

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Change is upon us. As the “uberisation of the workforce” concept becomes a reality, there will soon be a significant shift in the way employment and the workforce present itself. How do you, as an employer, prepare for this change? And what should you as an employee equip yourself with to ride this wave?

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It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This month, we learn how Instagram’s current algorithm really works and how Pinterest is fast growing as a platform for digital marketers.

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While football team managers at the World Cup pour over strategies and stats on how to win the coveted cup, office managers around the world will be strategising and monitoring stats on how to prevent a world cup-related dip in productivity at the workplace. How do you cope with the mounting MCs? Should you organise a match viewing party? Should you condone betting pools? Here’s the Manager’s Guide to Surviving the World Cup.

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In this World Cup Special, we take a closer look at recruitment strategies employed by national team managers at the World Cup and how they can be emulated in the workplace; from player/employee sourcing and selection processes, to the kind of performance indicators these coaches prioritise and some of the reasons behind their more controversial decisions and whether in hindsight these choices were justified.

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Influencer Marketing has taken the idea of the celebrity endorsement and placed it into a modern day content-driven marketing campaign, to produce what all brands are looking for - a following, engagement, demand and sales. But as we grow as a society and are more aware of influencer marketing; do we really trust influencers? Have we come jaded? Is Influencer Marketing still relevant today?

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It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This month, we discuss Facebook’s AR and real-time translations in Messenger, their customizable QR codes and more.

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According to the data collected by tech-related training specialists Knowledgecom, more 500,000 SMEs in Malaysia will shut down their businesses if they are not prepared for Industry 4.0. We speak to Knowledgecom CEO ST Rubaneswaran on the kind of changes we can expect locally and globally when IR4.0 is in full force, and how SMEs here can cope and thrive in these rapidly changing times.

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