Resource Centre

The use of social media in politics has brought dramatic change to the way election campaigns are run and how Malaysians - if not, the world - interact with elected officials, candidates and parties. Not only do tools and platforms like Facebook, Twitter and YouTube provide alternative ways to spread content; they also allow political parties and candidates to listen, segment, connect and engage with potential voters. In this GE14 special, we take a look at how social media is being used in this election, and if these platforms truly have the potential to influence how we vote on polling day.

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It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This month, we discuss the upside to the Facebook/Cambridge Analytica data breach and how Instagram is making it easier for people to connect.

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With all the buzz about the 4th Industrial Revolution and its potential impact to our economy, we speak to Chairman of Steinbeis Malaysia, Tan Sri Yong Poh Kon on if Malaysian industries are moving fast enough to be IR4.0-ready.  The former Federation of Malaysian Manufacturers President and Chairman of Royal Selangor also covers what it takes for Malaysian Industries to catch up, and how we can get there from a Steinbeis perspective.

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While creating a holistic customer experience has become a key priority for Asia Pacific brands, many retailers are still unable to formulate the winning recipe to delivering exceptional customer experience. Bain & Co revealed that while 80 percent of CEOs believe they’re offering a superior experience, only 8 percent of customers believe so. Why the discrepancy and what can you, as a retailer and business owner do to create an exceptional customer experience? Experience management specialists Qualtrics enlighten us.

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It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This month, there’s more on Facebook and YouTube, plus an analytics tool that makes data simple and consolidated, called RoundUp.

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Whilst there’s been huge growth in programmatic marketing and success stories in the sector, some advertisers continue to question committing budgets to this data-driven space. Can programmatic marketing really drive better performance? What about all this talk about brand safety and ad fraud? Programmatic specialists, Trade Indy guide us through the truth, lies and buzz on programmatic marketing.

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A recent report by Kantar Millward Brown revealed that the state of multi-channel advertising campaigns in many countries in the region is bleaker than it seems. Clearly, marketers are struggling to make the most of ad formats and channels to best reach consumers, and they need to start thinking intelligently and creatively, about how to integrate their campaigns. Regional CMO & Head of Consumer Insights at VML, Preeti Sanjeevi tells us how exactly marketers can inject creativity into integrating their ad campaigns.

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According to Kantar Millward Brown’s recent AdReaction 2018 report, 94% of marketers in Asia Pacific are confident they are delivering ad campaigns that are well integrated across multiple channels. Consumers however, are less positive about how well marketers are integrating their multichannel strategies, with 40% of consumers in Malaysia saying they don’t think that the ads they see across channels such as TV, outdoor and digital ‘fit together well’. Why the discrepancy, and how can marketers integrate their campaigns better? Our friends from Kantar Millward Brown talk to us about The Art of Integration; the guiding principles for brands to consider when implementing multichannel campaigns and how to avoid the pitfalls of fragmentation.

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It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This month, there’s more on Facebook and two game-changing drops from Instagram and Snapchat.

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One of the biggest challenges facing brands today is how they can merge the issues and opportunities delivered by technology (like the ever-increasing volume of customer data) with the human side of the equation - the customer experience and customer journey - in a way that truly reflects the brand promise. What needs to happen internally to deliver the promise of the investment made? And what needs to happen externally to increase the ‘brand love’ from your customers in a world driven by technology? Nigel Phillips, Malaysian Director for Bonsey Design Jaden joins us to talk about the main challenge facing brands today - Transformation.

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