Resource Centre

Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans. UCSI Blue Ocean Strategy has identified six salient traps built into managers’ mental models. 

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Fresh off the Enterprise Takeaway, we look at how marketing differs from the various types of businesses in the food ecosystem apart from our mainstream eateries, while Lionel Lau distills the universal fundamentals of marketing the food business.

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Youth Perspectives is a nationwide research project attempting to understand young Malaysians' media consumption habits, purchasing behaviour and assessment of talent and career opportunities. We look at how their behaviour affects their future career paths.

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Shanthini Venugopal has been in the theatre industry for over 30 years. In 2000, she co-founded The Jumping JellyBeans (JJB) specialising in productions for children. JJB has performed extensively thoughout Malaysia, England, Denmark, Australia and has participated in International Children’s Theatre festivals in Iran, Singapore, India and Germany. Shanthini has been sharing her theatre training with students with learning disabilities since 2001. JJB’s work with special needs students was recognized by the theatre community in Malaysia and they were awarded the Cameronian Awards for ‘Best Community Arts project’ in 2005 sponsored by The British Council Malaysia.

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Tech Crunch.com recently published an article stating that companies are wasting their time and resources expanding into China when Southeast Asia will be the next gold rush. We kick off a new series with Tricor Senedi on e-commerce, beginning with an overview of the opportunities in Malaysia.

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Are you a manager? A director, someone who manages a team of employees? Research has shown that managers are killing employee engagement and morale without knowing it. We find out how and why, and what can be done.

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On Part 4 of our series on Online Web Marketing and Design, we look at development for mobile - which is significantly skyrocketing in terms of usage. 

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Asia has been growing at an incredibly fast pace for more than a decade and national economies are competing aggressively to attract foreign investment that will boost internal consumption and consequently, regional trade. The geography of the region is such that the maritime industry currently plays and will continue to play a most critical role in facilitating trade by moving commodities, goods and people. This is made more crucial with the setup of the ASEAN Economic Community. What are the issues and how can innovation bring solutions?

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The GST rollout took place in April all across the land. Three months on, what is the legal review as far as GST compliance, liability and contractual relationships are concerned?

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This year Malaysia serves as chair to the ASEAN region, and it’s never been a more important time for companies that are ready to scale-up and go large. Part of going large is extending the business outwards into the region, and globally. But how? Endeavor Malaysia mentor, Khairil Abdullah joins us on Part 4 of our scale-up series.

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