Eclipsing the Millennials, who have dominated the news and pop culture agenda in recent years, the new, younger Gen Z identifies as a distinctly different group in both behavior and mindset. With Gen Z comprising 30% of all Malaysian consumers, this not only affects brands that want to sell to them, it affects leaders who want to nurture and manage them, and any company that will interact with them needs to discover what drives them, and what the hot buttons and nuances are.

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Due to changing consumer sentiments and behaviour as a result of the GST, BBDO has conducted a study with key lessons on how businesses must recalibrate their value propositions to the Malaysian consumer. What is crucial in pricing and categorisation? How do you make value central to a brand's marketing and positioning?

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Taiwan is ranked 8th in the Global Entrepreneurship Index,  and first in Asia. For the second year running, they have launched the “Asia Super Team: Team Up for Good,”  competition to promote Taiwan as a top-of-mind destination for incentive travel. We discover more about entrepreneurship in Taiwan and why they want to boost the MICE sector.

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According to the Great Place to Work Institute, Asia is approaching the era of great places to work. The Great Place to Work Institute has just released their list of best places to work in Asia. We find out how they are identified and classified.

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The Young Indian Entrepreneur Award (YIEA) was introduced in 2005 with the support of various organizations to provide a competitive platform for young Indian entrepreneurs, aged 25 - 40 to compete in the business arena. YIEA was introduced so that successful entrepreneurs could share their stories, inspire others and receive the recognition they deserve.

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We are a generation of gamers. From Candy Crush to Minecraft or Guitar Hero, games appeal to people of all ages. Because of this - gamification is quickly being recognised as one of the most compelling ways to support behavioural change in organisations and has the potential to revolutionise training, education, work processes and even leadership. Maya Tan visits the offices of &Samhoud and their gamification subsidiary &Ranj Serious Games about how to elicit positive behavioural change with the help of games.

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They say that robots will soon replace many jobs, while algorithms will replace others. At the same time, robotics play a big part in cost efficiencies that cannot be ignored.  Is Malaysia ready for a progressive automated industry?

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Rejina discusses her work at Nomura Asset Management and how things are done the Japanese way.

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How have SMEs adapted to GST?  What are the do's and don'ts in the next few months to ensure smooth submission of documents?

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The MSC Malaysia for Startups programme is an extended platform under the auspices of the Multimedia Development Corporation (MDEC) in nurturing startups and intended to take them to the next level of growth. We find out how they plan to facilitate and accelerate local startups in obtaining MSC Status and going global.

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