Resource Centre

The top marketing moments of the year reviewed, analysed and broken down for 2015 planning.

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Here on Resource Centre, we're privileged to have spoken to some of the best corporate and thought leaders out there, in Malaysia and beyond. Here are some of the most inspiring thoughts on leadership to take us through to 2015.

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Beauty Guide.com.my is a brand new website that doles out beauty advice for those in search of everlasting wellness and beauty. The beauty industry is one that is nothing short of humongous; Procter and Gamble grossed in excess of 83 billion dollars last year, with more growth expected this year. What does Beauty Guide hope to achieve? How will it tap into this goldmine industry and what does it take to market to the beauty consumer?

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We live in a world of disruption. Disruptive technologies have changed the way we shop, consume products and information and make decisions. And being the buzzword in enterprise today, businesses are constantly looking to disrupt the status quo and offer up a more appealing way to do things - in order to become household names. However, the key to disruption is innovation.

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What's the rationale behind the rise of Sadvertising, and why does sadness gain virality? How much is manufactured in the reality tv shows that we know and love?

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In conjunction with International Migrants Day, we speak to a Malaysian entrepreneur who not only has provided employment to migrant workers, but who has helped them chart their life journeys, in the name of fostering a more diverse entrepreneurial landscape.

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In line with the National Automotive Policy announced earlier this year,the Institute of the Motor Industry has signed an MOU with Malaysia’s Ministry of Education to deliver training support across a network of community colleges in Malaysia to enhance the skills of automotive professionals, particularly focusing on the growing footprint of Energy Efficient Vehicles. Where are we on our skills and what's the future of auto-engineering?

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Known as the Sage Business Index, Sage Software embarks on an annual global measure of confidence across SMEs. The study also compares pressures and challenges faced by decision-makers in businesses worldwide. We discover the implications for SMEs.

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In conjunction with Anti-Corruption Day, we explore the different ways business-owners in Malaysia come into contact with corruption and learn how to fight it.

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"What does brand licensing involve and how can it make or break you? We discover the most common mistakes and learn how to avoid them."

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