Resource Centre

We've come a long way since the wireless first enthralled audiences with sound and music. These days, it's no longer a destination but something we listen to while we get to our destination. Is the art of radio advertising still relevant? We dig into the world's archives of radio ads to find exemplary gems and break it down in today's terms.

See omnystudio.com/listener for privacy information.

Petzl Malaysia was awarded RISING STAR at the Federation of Malaysian Manufacturers Excellence Awards in 2014. As a manufacturing company with an employee turnover of only 1% and strategies in creating efficiencies, we tap into their secrets to find out why they're a rising star, and why they believe Malaysia should be a regional hub for manufacturing.

See omnystudio.com/listener for privacy information.

Trends in food consumption have been evolving over the years, along with encouraging economic conditions and the increase of disposable income. More evolved consumers and entrepreneurs, increasingly exposed to global trends and travel have also changed the restaurant landscape in Malaysia. However, sustainability remains an issue. How did the Goodfood Trio manage this for all their award-winning brands and how are they augmenting the marketing process?

See omnystudio.com/listener for privacy information.

The World Islamic Economic Forum Foundation (WIEF) through its WIEF Education Trust presented awards to four winning teams that completed its WIEF Social Entrepreneurship Challenge (WSEC) recently. Targetted at students in higher education to nurture their business ideas with the larger aim of empowering the poor and underprivileged communities in Malaysia, we discover what's next for the winners and whether the programme will have longterm impact.

See omnystudio.com/listener for privacy information.

Many say selecting the right talent is half the battle won. When you have the right people, the rate of attrition is lower and the task of keeping them engaged may be a lot easier. But how do you know for certain you have the right people? Beyond the immediate skillsets, what other factors come into play and what are the negative implications of hiring the wrong people?

See omnystudio.com/listener for privacy information.

The advent of social media where news spreads like bush fire has made it difficult to contain or control conversations. Once it's out there, there’s a possibility it will create negative perceptions which may linger for some time, affecting business/personal reputations. Is it best to avoid bad press in the first place? Is prevention possible and is it better than the cure?

See omnystudio.com/listener for privacy information.

As more and more individuals adopt flexible worklives, the marketplace is starting to see more consultants or startups. However, it is often a lonely road. To combat this, more and more individuals are creating "tribes", smart partnerships with complementary talents working together. Is this the way of the future?

See omnystudio.com/listener for privacy information.

With so much of our lives going digital - the question begs to be asked - how has technology changed the way we go about strategising and executing our marketing campaigns. How has technology changed the way the consumer lives? Are the fundamentals of marketing now obsolete?

See omnystudio.com/listener for privacy information.

What are the characteristics of female entrepreneurs. What’s setting us back, and how do we get ahead?

See omnystudio.com/listener for privacy information.

Raised in poverty-stricken, gang-infested South Central Los Angeles, John Hope Bryant saw firsthand how our institutions have abandoned the poor. Now as a successful self-made businessman, founder of Operation HOPE and advisor to the US president on Financial Literacy, John Hope Bryant is a man on a mission prepared to create a thriving economy not just for the 1 percent or even the 99 percent but for the 100 percent. We speak with him to find out how he plans to do so.  

See omnystudio.com/listener for privacy information.