Resource Centre

Naga DDB, one of Malaysia’s largest creative agencies, is keeping the flood relief efforts at the forefront of their annual CNY message. Mission #wangnee is a programme to create value from the destruction and devastation wrought by the recent floods and give back to those most in need. We look at the decision-making process of this CSR exercise and study its impact. 

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Aside from the digital revolution, the rapid rise in the importance, influence and value of female fans has been one of the most distinctive shifts in the sports marketing landscape in the last 50 years. We now see the impact of a second generation of young women growing up with a much higher chance of developing an interest in sport, and female sporting celebrities providing role models who are closing the gap with non-sport celebrities and their male counterparts. How does this affect businesses? What are the opportunities and how do we leverage this?

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The 4th Edition of the Malaysian Trust Barometer continues to explore the state of trust in 4 institutions: NGOs, Business, Media and Government, as well as the impact of global events. For the first time ever, the connections between trust and innovation are also explored.

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Advertising + Marketing’s Agency of the Year Awards returns again after a successful run last year, which saw some 500 media and marketing professionals paying homage to some of the best campaigns of 2014. We find out what's new in this year's awards along with the rationale for new categories and awards, indicative of the changing landscape.

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With current economic demand and much needed adjustments by most sectors of the economy, the subject of change has become a significant topic within organisations, and it is evident with the recent wave of leadership changes with conglomerates in Malaysia. We speak to consultants &Samhoud to discuss the role of leadership in organisational transformation and how such transition interrupts the status quo of an organisation but at the same time provides an opportunity from within.

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In the uphill climb towards reaping the benefits of a gender diverse workforce, part of the struggle is getting women who have left to return. What are successful strategies that have worked? What are the benefits? We hear from Khoo Choo Ki and Vanitha Subramaniam on this matter. 

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In many industries, boundaries are set and structure by big players while all the other companies have to play by the “rules”. This is what is called structuralism.This limits the thinking of the leaders and makes it difficult to think of new ways of doing business, to reconstruct the market boundaries. How can organisations break free to truly innovate?

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The GST is on every entrepreneur's mind, particularly as the commencement date of April 1st looms ahead. We tap into Jacqueline Arnold's years of experience in the businessworld, consulting with organisations in the different industries, to discover how the GST will impact business.

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The issue of continuing professional development is often overlooked, and one of the first cuts made whenever budgets need to be reduced. HRDF CEO, CM Vicks discusses gaps in HR that need to be filled and how the HRDF can work with SMEs with little to no allocated budget for upskilling employees.

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It all started back in 1972 in North Miami, when Tony opened the first “Tony Roma’s”. The restaurant featured casual décor, comfortable ambience and the feel of a neighbourhood eatery. Considered the pioneer of Baby Back Ribs, Tony Roma’s can now be found all over the world With over 150 family restaurant locations on six continents. We find out what makes their brand unique and why it works so well in Malaysia.

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