Resource Centre

Resource Centre

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Resource Centre episodes

  • Intercultural Readiness

    What is Intercultural Readiness? How does a company develop intercultural competencies and how can companies capitalise on the unique diversity of Malaysia?

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    21 min
  • MH370: Lessons Learned in Crisis Management Part1

    According to the authors of the first book to chronicle a candid Malaysian perspective, the lack of planning, preparation and practice in facing the media exposed weaknesses in conveying key messages during the MH370 crisis, The book entitled Flying Through Crisis: MH370 Lessons in Crisis Communications analyses the media relations and public communications from the key players. What can we learn from these events from a crisis management and communications point of view?

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    24 min
  • Content Marketing Part 2

    We continue with Part 2 of our series on Content Marketing beginning with some common myths, and discover how to make your content really work.

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    19 min
  • 10 Great New Startup Ideas

    If you’re looking to disrupt and carve out a new niche for yourself, addressing a gap that exists, then consider these 10 new startup ideas.

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    23 min
  • Debunking Entrepreneurship Myths

    For over 20 years, Ellynita Lamin, Developmental Strategist has kept a close watch on the pulse of regional innovation. Throughout the years, she has also developed entrepreneurship-driven platforms for underprivileged and socially isolated communities. Her diverse experience within the retail, technology, startup and NGO industries have seen her developing a world renowned interactive knowledge management & research application, nurturing some 200 startups and building a nationally recognised technology funding agency. We get her to debunk myths in the enterprise landscape.

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    24 min
  • Most Wanted: The GST in Graphics

    The Most Wanted series of books co-authored by Richard Oon and Chris Tan seek to bring understanding to those who respond to visual stimuli to understand business concepts and practical application. They kick off the series with a tome on the GST.

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    19 min
  • GST - The Australian Experience: Drawing Comparatives with the Malaysian Context

    The GST is being rolled out april 1st but while most companies have done the necessary groundwork for implementation, we're still not aware of what complexities may arise. Today, we discover key learnings from the Australian Experience by drawing comparatives with the Malaysian context as we speak to Professor John Glynn from Sydney Business School, University of Wollongong - a partner to INTI International University & Colleges.

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    24 min
  • Content Marketing Part 1

    Some say the idea of content marketing is to attract and retain customers by creating and curating relevant and valuable content. We debunk the myths and get an overview on the topic in this, the first of 4 episodes on content marketing.

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    21 min

About Resource Centre

From the publisher's feed

Where industry experts, business owners and hands-on entrepreneurs compare useful notes on conceptualizing, creating, managing, and growing their businesses. Featuring interviews that equip the…

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