Resource Centre

Malaysians waste about 800 million kilos of food on a daily basis. The management of this waste would amount to an annual bill of RM1.6 billion. Yet there are people who go hungry to bed each night. OMG has launched OMGCANCOOK, a cookbook, the sales of which have been funding 2 soup kitchens in Malaysia. Now, TGV, with its upmarket Indulge offering has stepped in with more support. We speak to the two heads about this collaboration.

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Why is pursuing a legacy important to your brand? How does creating legacy whether it is through CSR, organisational processes or other activities add value to your brand? And how do you go about creating a legacy?

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If you’re familiar with terms like The Internet of Things, you would have heard of Growth Hacking - a marketing technique developed by technology startups using creativity, analytical thinking, and social metrics to sell products and gain exposure. Neil Patel,  Seattle-based entrepreneur, angel investor, and analytics expert tells us how to growth hack.

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E-commerce in Malaysia currently accounts for 0.2%  of total retail spend. Singapore stands at 1% while China is at 8%. As the value of e-commerce is expected to reach an amount of USD21.8 billion over the next few years, what are the opportunities in e-commerce, what are the drivers, and how can we get into the game?

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As companies gear up for global business, trade fairs are the best ways to meet international buyers. However, according to Messe Worldwide, only a very small percentage of Malaysian businesses are prepared to make an impression. What and how do you need to prepare for your global debut?

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How does presenting a martial arts tournament strengthen a telco's brand? What's the connection and why is it working?

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What drives the sale of a timepiece or piece of jewellery that costs hundreds of thousands of ringgit? How do these customers shop, what do they expect from customer service and what are the finer points of managing and engaging this audience?

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Why is innovation so important today? What are the trends driving innovation and what should companies be doing to ride the wave, and prevent disasters if things go wrong?

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Mention the word “logistics” and most people would probably think of trucks or the shipping of freight at a mundane best. A more textbook definition might be that logistics is the managed movement of resources, goods and/or services. In the 21st century, it is the precise choreography of commerce. DHL tells us about the trends that brought their new 1 million square foot facility into existence.

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With the great focus on social media marketing and the many tools and channels available for digital marketing, many have argued about the death of direct marketing. Top retailers such as Net-aPorter, however, have proven otherwise, perfecting the art of the direct mailer and making exploration of the companies’ products from email to website so transparent, you don't realise you're shopping. Beginning with the well-executed mailer, your customer’s online to offline experience can now also be strategically designed with the help of direct marketing, but how?

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