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Restaurant Marketing School episodes
- Why retargeting is better than net new advertising.
Today Matt & Josh discuss the benefits of retargeting and how it can be used to hone in on your target audience.
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Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
6 min - Using chat to win searchers
Chat is one of the most powerful tools at a restaruateur's disposal. Today, Matt unpacks the chat tools you should be using to build interest and create new customers.
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Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
5 min - How to earn PR without a PR agency
Can't we do the same things a publicist would do to get press? The short answer is "Yes!" Today Matt and Josh offer the inside track on how to score press without hiring an agency.
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Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
5 min - Covering your digital bases: Google My Business, Maps, and Yelp
How do patrons find your restaurant? What information do they see when they get there? Today, Matt and Josh where they're looking and how to make sure once they find you, they're sold.
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Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
6 min - Mobile Billboards
Today Matt and Josh discuss tactics for marketing in the physical world using mobile billboards.
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Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
6 min - Channels don't matter unless you have something unique to say.
How are you going to build the audience for your restaurant? The simple answer is "messaging." Today Matt and Josh discuss the importance of crafting the right message for your audience, creating the value and connection needed to convert them into customers.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
7 min - Audience personas: Why knowing "who" is more important than knowing "how".
How well do you know your customers? Who is your target customer? Understanding your audience is a critical element in perfecting your marketing strategy. Today, Matt takes us through the step by step of determining who that is so that we can serve them better.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
5 min - Referral programs. Making it easy for your current fans to create new ones.
Successful referral programs require a lot more than just signing up for a service. Today, Matt and Josh discuss what can take your referral program to the next level.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
6 min - Why you should hire an SEO consultant.
Today Matt dives deep into the world of Search Engine Optimization, explaining what it is, why it matters and the importance of getting it right.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
9 min - Nurture programs. Market while you sleep.
Your marketing efforts don't need to be a full time job. Automations and strategic planning can result in an effortless marketing campaign. Today, Matt walks us through what nuture campaigns can do for our businesses and how to set them up.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
6 min
About Restaurant Marketing School
From the publisher's feed
Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.
Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space.
Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.