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Restaurant Marketing School episodes
- The power of maniacal focus. Why it's better to say no than yes.
There's a secret weapon that the best marketers use to blow away the competition: maniacal focus. Today Matt and Josh discuss what that means and how to leverage it to create an unstoppable marketing program.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
5 min - How to use your website as a testing ground for free (using Google Optimize).
There are countless tech tools at our disposal but most of us don't know what they are or what they do. Today Matt breaks down how you can use your restaurant's website to test new marketing initiatives.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
5 min - How to build a partner marketing program from scratch.
Today Matt and Josh define what a partner marketing program is and the steps involved in building one from the ground up to scale your marketing efforts from the outside in.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
6 min - When paying for advertising is the best option.
Money is perpetually tight in our industry but, sometimes, we have to spend money to make money. Today Matt and Josh dive into the decision process around paid advertising.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
6 min - Hiring marketers. Should you? When?
Today Matt and Josh discuss the value professional marketers bring to the table, what they can do for your business and when you should hire them.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
6 min - Starting from zero. How to figure out what to do first.
We didn't get into the restaurant industry to become marketers but, living in a digital age, marketing has become an essential part of our business. Today, Matt walks us through the steps involved in creating a winning marketing plan for your restaurant.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
7 min - Expansion Series: Food Truck FAQ.
As we see our way through the pandemic, many of us have begun to focus on expansion and what it could look like for our restaurants. In this 4 part series Andy and Josh tackle the most commonly asked questions related to growing your restaurant empire.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
5 min - Expansion Series: Creating multiple concepts.
As we see our way through the pandemic, many of us have begun to focus on expansion and what it could look like for our restaurants. In this 4 part series Andy and Josh tackle the most commonly asked questions related to growing your restaurant empire.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
6 min - Expansion Series: Choosing the right location.
As we see our way through the pandemic, many of us have begun to focus on expansion and what it could look like for our restaurants. In this 4 part series Andy and Josh tackle the most commonly asked questions related to growing your restaurant empire.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
5 min - Expansion Series: When is the right time to expand?
As we see our way through the pandemic, many of us have begun to focus on expansion and what it could look like for our restaurants. In this 4 part series Andy and Josh tackle the most commonly asked questions related to growing your restaurant empire.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
5 min
About Restaurant Marketing School
From the publisher's feed
Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.
Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space.
Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.