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In this episode, Katarina sits down with friend and fellow aesthetician Melissa Rossi to dig into the world of skincare trends vs. results-driven treatments. With over 20 years in the aesthetics industry, Melissa shares her experience moving from day spas to medical aesthetics to finally launching her own studio in Ontario, Canada. Together, they unpack the rise of skincare influencers, TikTok trends, and social media hype — and how these can mislead clients away from true skin health.  Topics Covered:

• Melissa’s 20+ year skincare journey: from spas to surgery centers to solo studio
• Why she finally went solo and the birth of In Skin Studio
• The problem with comparing influencer advice vs. aesthetician expertise
• Why credentials and experience matter in skin health
• The truth about popular skincare trends:
  • Face taping vs. Botox: does it actually work?
  • The beef tallow craze: is it the new coconut oil for your face?
  • At-home microneedling: what you need to know about safety and results
  • The power of personalization in skincare treatments
  • Clinical data, ingredient integrity, and real results vs. aesthetics and branding
  • How estheticians build skin protocols from experience, not viral content

Key Takeaways:

• Not all skincare advice is created equal. Just because something worked for one influencer doesn't mean it works for your skin.
• Many trends, like face taping or beef tallow, may feel satisfying but lack long-term clinical support — and can do more harm than good.
• Professional treatments like microneedling, chemical peels, and customized skincare protocols offer proven results.
• A great esthetician doesn’t just look at your skin — they consider your health, habits, and goals to build a plan just for you.

 Connect with Melissa Rossi:Instagram: @inskinstudio Location: London, Ontario, Canada Website https://www.inskinstudio.ca/

Equinox Pro LED Mask https://www.fresha.com/store/inskin-studio-aesthetics-store-nxxeu5ot/product/equinox-pro-led-face-mask-qcapk4kd?pId=1422609

Fav Cleansers at the moment https://www.fresha.com/store/inskin-studio-aesthetics-store-nxxeu5ot/product/mega-cream-cleanser-tc122cbl?pId=1422609

https://www.fresha.com/store/inskin-studio-aesthetics-store-nxxeu5ot/product/idyllic-cleanser-with-3-mandelic-acid-e4seo7v0?pId=1422609

https://www.fresha.com/store/inskin-studio-aesthetics-store-nxxeu5ot/product/oxygen-deep-pore-masque-lb6omomz?pId=1422609

📲 Connect with Me:

• Instagram: @your.master.aesthetician
• Jacksonville Florida Spa: @your.honest.glow
• Website: yourhonestglow.com (code UNWRITTEN for 10% off)
• Podcast: Unwritten Beauty Talks – available on Spotify, Apple, and all platforms
• If you are a professional and wanting to carry factor five skincare use code katarina20 for 20% off.