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It’s still early in the year and you may still be working on your sales and marketing plan, or perhaps revising it. When doing so, to have the greatest accountability and therefore the greatest results, focus on the smallest viable target market.
For example...
In a lot of the businesses I encounter, the owners are wearing many hats. One reason they are wearing many hats is because they are the best in the company at many things and that has gotten them to where they are today.
Ironically, that is precisely what will keep them where they are today. It might be anchoring the company at good rather than allowing them to sail on to great. Now to have a great company, the owner only needs to be great at one thing.
They need to be great at...
In Stephen Covey’s iconic book, The Seven Habits of Highly Successful People: Powerful Lessons in Personal Change, he relates a story about delegating the care of the yard to his young son. This story embodies a couple foundational principles to getting Results on Purpose.
Why are so many owners and their leaders anchored to good businesses when they could be great businesses? Consider that, like professional athletes, musicians, or thousands of businesses, those that have a coach get different results.
It’s the last day of the month and it’s probably been busy. Tomorrow, we will start a new month and just keep right on rolling. However, great business leaders, regardless of the size of their business, will take a little quiet time and pull out their written Success Map, which is their game plan for 2019.
They’ll ask themselves...
What is the value of being a great leadership team? The answer is pretty easy if we first back up and answer the question, “How do you define a great leadership team?” Is it about...? Tune in for the answer.
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