Join us for a candid and revealing conversation with acclaimed bartender, Will Pasternak, whose resume includes time at the Dead Rabbit and BlackTail in New York. Will shares the story behind BlackTail's recent pop-up and the invaluable insights it provided about how hospitality concepts must evolve to meet today's economic realities. He reflects on the delicate balance between creative ambition and operational sustainability, offering a masterclass in adaptability from someone who has helped define modern cocktail culture. Drawing on his experiences at two of the world's most influential bars, Will discusses how the industry's most innovative minds are rethinking everything from staffing models to guest experience in order to thrive.

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