How is the consumer landscape changing and what are the key trends impacting farmers, processors, retailers and the wider supply chain? Ahead of AHDB's Retail and Consumer Insights Conference in Solihull on 17 October, David also finds out if farming is deemed a trustworthy profession by the general public.

Plus, is it okay to eat your children's Easter eggs?

Some key links:

Retail and Consumer Insight Conference – October 2024 | AHDB

Retail and consumer insight | AHDB

Consumer reputational landscape | AHDB

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