Sign up to save your podcasts
Or
Share Retail Media Is Back, With Kroger SVP Cara Pratt
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Retail Media Is Back, With Kroger SVP Cara Pratt
Retail media is returning to the spotlight after its heyday of mascot-branded cereals in Saturday morning TV cartoons, newspaper circulars and cardboard cutouts in store aisles. This time, retail media is powered by first-party purchase data and loyalty programs. We speak to SVP of Kroger Precision Marketing Cara Pratt, an OG when it comes to OGs (online groceries, that is).
View all episodes
By AdExchanger Talks
4.5
7171 ratings
Retail media is returning to the spotlight after its heyday of mascot-branded cereals in Saturday morning TV cartoons, newspaper circulars and cardboard cutouts in store aisles. This time, retail media is powered by first-party purchase data and loyalty programs. We speak to SVP of Kroger Precision Marketing Cara Pratt, an OG when it comes to OGs (online groceries, that is).
More shows like AdExchanger
View all
Pivot
9,507 Listeners
a16z Podcast
1,099 Listeners
Channels with Peter Kafka
559 Listeners
The Digiday Podcast
104 Listeners
The Pitch
1,483 Listeners
The Big Story
45 Listeners
The CMO Podcast
349 Listeners
Morning Brew Daily
3,000 Listeners
The Prof G Pod with Scott Galloway
5,526 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,907 Listeners
Hard Fork
5,468 Listeners
Business Breakdowns
353 Listeners
The Town with Matthew Belloni
1,086 Listeners
Marketecture: Get Smart. Fast.
22 Listeners
AdTechGod Pod
33 Listeners