Recorded live at NRF 2026: Retail’s Big Show, The RETHINK Retail Podcast features Fritz Finlay, Head of Production at RETHINK Retail, in conversation with Will Burghes, Head of Professional Services at Rockerbox & DoubleVerify.

The discussion focuses on how retail media measurement is evolving as brands and retailers move beyond impressions and clicks toward outcome-based metrics that matter to the business.

Key insights from the episode include:

- Why impressions and clicks are no longer enough for measuring retail media success

- How retailers and brands are shifting toward revenue, incrementality, and ROAS

- The role of verification, fraud prevention, and brand suitability as table stakes

- How retail media networks, CTV, and walled gardens should be measured

- Where AI fits into the future of advertising measurement, and where human judgment still matters

With retail media networks growing rapidly, this episode breaks down what “good measurement” actually looks like in 2026 and how retailers can prioritize smarter budget decisions without waiting for perfect data.

🎧 Listen to the full episode to hear the top NRF insights on retail media measurement.