Retail Media Moguls

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this special compilation episode, we close our second season with conversations with five industry leaders who have shared their invaluable insights, expertise, and predictions on the ever-evolving landscape of retail media. Join us as we explore the strategies and innovations shaping the future of retail advertising.

Our featured guests in this episode include:

• Luis Pedro Martinez, Head of E-commerce for EssenceMediacom [Episode Link]
• Catalina Salazar, Retail Media and Advertising Expert at Wolt [Episode Link]
• Molly Hjelm, Retail Media and Ad Sales Trailblazer at Dollar General [Episode Link]
• Jason Rivarola, Marketing Analytics and Retail Media Strategy Leader at Hudson’s Bay [Episode Link]
• Greg Deacon, Vice President of Retail Media Groups and Business Development at Snappy Shopper [Episode Link]

These industry veterans share their experiences and insights on topics such as:

• Omnichannel measurement strategies
• Innovative approaches to local advertising in delivery apps
• Data-driven targeting and personalization in retail media
• Building and leveraging retail media technology
• The intersection of retail media and quick commerce

Whether you're a brand manager, a retail executive, or a marketing professional, this episode offers a wealth of knowledge to help you navigate the complex world of retail media and drive growth for your business.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. 

In this episode of Retail Media Moguls, host Stuart Adamson welcomes Justin Sandee, Director of Commercial Development at bol.com. Justin shares insights into how bol.com is revolutionising the e-commerce sector through its innovative marketplace platform and retail media solutions.

In this episode, Justin and Stuart discuss:

• bol.com's journey from e-commerce store to open marketplace
• Building a retail media network for a diverse range of sellers
• Leveraging technology to connect brands with local audiences
• The importance of transparency and data sharing in retail media
• Balancing retailer needs with brand objectives in a competitive market
• The future of retail media in the e-commerce and marketplace sectors

Justin brings a wealth of experience from his 20-year career spanning digital media, consultancy, and e-commerce. His journey from traditional digital advertising to pioneering retail media solutions offers valuable insights for brands, retailers, and media professionals alike.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. 

In this episode of Retail Media Moguls, host Stuart Adamson welcomes Greg Deacon, Vice President of Retail Media, Groups & Business Development at Snappy Shopper. Greg shares insights into how Snappy Shopper is revolutionising the convenience retail sector through its innovative quick commerce platform and retail media solutions.

In this episode, Greg and Stuart discuss:

• Snappy Shopper's unique approach to quick commerce and retail media
• Building a retail media network for convenience stores and local retailers
• Leveraging technology to connect brands with hyper-local audiences
• The importance of transparency and data sharing in retail media
• Balancing retailer needs with brand objectives in a fragmented market
• The future of retail media in the quick commerce and convenience sectors

Greg brings a wealth of experience from his career spanning retail, media, and technology sectors. His journey from traditional retail to pioneering quick commerce solutions offers valuable insights for brands, retailers, and media professionals alike.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. 


Our special guest today is Jason Rivarola, Head of Performance Media and Marketing Technology at Hudson's Bay, Canada's iconic retailer. Jason brings a wealth of experience from both the brand side and the retail side, offering a unique perspective on retail media.


In this episode, Jason and Stuart discuss:

• Building and managing retail media networks
• Strategies for optimising retail media campaigns
• The importance of data and analytics in retail media
• Challenges and opportunities in the Canadian retail market
• The future of retail media and the impact of AI
  
  

Jason is a results-driven leader in marketing analytics and retail media strategy. Before joining Hudson's Bay, he held key positions at Adidas, where he gained valuable experience in leveraging retail media from the brand side.


Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.


Our special guest today is Molly Hjelm, Head of Ad Sales at Dollar General, America’s neighbourhood general store that provides access to affordable products and services every day for its customers and their hometown communities. Together, she and Stuart dive into the unique challenges and opportunities presented by rural markets.


Here are some additional talking points from the conversation:

• The untapped potential of rural audiences
• Educating national advertisers to reach rural audiences effectively
• What ad channels work best in rural markets
• Dollar General's partnership with Criteo
  
  

Molly is a results-driven sales leader dedicated to building strong partnerships and crafting go-to-market strategies that empower sales teams to achieve outstanding results. Before joining Dollar General, she held leadership positions at 84.51˚, IRI, SPINS, and Dunnhumby.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.


Our special guest today is Catalina Salazar, Global Head of Retail Media at Wolt, a tech company that makes it easy to discover and get the best restaurants and shops delivered to home and the office. Together, she and Stuart explore merchant business growth strategies in delivery apps.


Here are some additional talking points from the conversation:

• How Wolt Ads’ pay-for-sales advertising model revolutionises retail
• Wolt’s bold multi-market launch strategy
• Strategies for effective market segmentation and media partnerships
• Effective ad strategies for small businesses
  
  

Catalina is a dynamic leader in retail media and advertising. With extensive experience at top companies like Dentsu Aegis Network and Wolt, she excels in developing innovative strategies and promoting business growth. Catalina is also a Business Consultant for Arches, NewtonX, and GLG.


Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.


Our special guest today is Luis Pedro Martinez, Head of E-Commerce for EssenceMediacom, a company committed to radically improving the value and relevance of advertising for the benefit of brands and consumers. Together, they explore the evolving landscape of omnichannel measurement and uncover insights that will shape the future of the industry. 


Here are some additional talking points from our conversation:

• The key to transforming retail media business
• Leveraging omnichannel strategies for enhanced customer engagement and revenue growth
• How agencies can blend tradition with digital innovation for brand growth
• Mastering retail in the digital age
  
  

Luis brings over 15 years of experience in the tech and online media industry, establishing himself as an expert leader with a strategic outlook, fostering growth in major marketplaces such as Amazon and Walmart. Luis is also passionate about mentoring emerging professionals and is committed to supporting diverse talent, highlighting his dedication to creating a positive influence in both his personal and professional life.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.


We've had so many amazing guests on the podcast, including industry leaders sharing their insights, expertise, stories, and predictions on all things retail media. Today, we’ll be revisiting five of our special guests. So sit back, grab your favourite drink, and enjoy the countdown of the greatest hits.


Let’s now meet our guests for this show. The links to the original episodes are also provided just in case you want to come back later and listen.

• David Glaza, Founder and CEO of DIGITS Agency [Episode Link]
• Henry Eccles, Head of UK Commerce and Global Partnerships EMEA at Google [Episode Link]
• Roger Dunn, a Member of the Retail Media Committee at IAB Australia [Episode Link]
• Jack Johnson, Head of Supplier Services (Retail Data and Media) at Ocado Retail [Episode Link]
• Kayla Winstead, VP of Retail Media at Hy-Vee [Episode Link]

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. 

Our special guest today is David Pollet, CEO at Incremental, who provides neutral retail media measurement with a focus on distinguishing causality from coincidence. Together, they discuss the ways Increment can measure the success of retail media assets, and explore where the technology is driving data insights now and in the future.

Here are some additional talking points from our conversation:

• Omnichannel retail media solutions
• How CTV is changing the game
• Understanding fragmentation with retail media networks and how that impacts measurement
• Why David isn’t going to miss analytical cookies

David is the CEO of Incremental, and is hailed as a trailblazer in the retail media measurement space. He has experience running and founding SaaS businesses that help marketers gather usable insights and data. Until 2022, he was CRO of Cross Screen Media, where he was responsible for accelerating the growth of the business. 

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. 

Our special guest today is Jeroen Wagenaar, Head of Retail Media Consultancy (International) at MediaMarktSaturn, Europe’s leading consumer electronics retailer. Listen in as Jeroen delves into the strategies and growth of the company while emphasising the importance of data, transparency, and integration across all channels. He also touches on non-endemic partnerships, innovation in digital advertising, and their plans for expansion.

Here are some additional talking points from our conversation:

• How sponsored ads impact ROI for retail partners
• Increasing integration of retail media across campaigns and channels 
• A need for strategic alignment and long-term perspective in retail media 
• Communication strategies that focus on problem-solving, not selling products

Jeroen is an experienced Head of Marketing who has worked in retail and e-commerce for over ten years at MediaMarktSaturn and Cool Blue. He has a proven track record in driving business growth in fast-paced, agile, and dynamic environments. He is used to working for and with A-brands in a highly result-driven culture while managing over 2,000 campaigns on an annual basis.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest