Retail Media Moguls

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. 

In this episode of Retail Media Moguls, host Stuart Adamson welcomes Greg Deacon, Vice President of Retail Media, Groups & Business Development at Snappy Shopper. Greg shares insights into how Snappy Shopper is revolutionising the convenience retail sector through its innovative quick commerce platform and retail media solutions.

In this episode, Greg and Stuart discuss:

• Snappy Shopper's unique approach to quick commerce and retail media
• Building a retail media network for convenience stores and local retailers
• Leveraging technology to connect brands with hyper-local audiences
• The importance of transparency and data sharing in retail media
• Balancing retailer needs with brand objectives in a fragmented market
• The future of retail media in the quick commerce and convenience sectors

Greg brings a wealth of experience from his career spanning retail, media, and technology sectors. His journey from traditional retail to pioneering quick commerce solutions offers valuable insights for brands, retailers, and media professionals alike.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. 


Our special guest today is Jason Rivarola, Head of Performance Media and Marketing Technology at Hudson's Bay, Canada's iconic retailer. Jason brings a wealth of experience from both the brand side and the retail side, offering a unique perspective on retail media.


In this episode, Jason and Stuart discuss:

• Building and managing retail media networks
• Strategies for optimising retail media campaigns
• The importance of data and analytics in retail media
• Challenges and opportunities in the Canadian retail market
• The future of retail media and the impact of AI
  
  

Jason is a results-driven leader in marketing analytics and retail media strategy. Before joining Hudson's Bay, he held key positions at Adidas, where he gained valuable experience in leveraging retail media from the brand side.


Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.


Our special guest today is Molly Hjelm, Head of Ad Sales at Dollar General, America’s neighbourhood general store that provides access to affordable products and services every day for its customers and their hometown communities. Together, she and Stuart dive into the unique challenges and opportunities presented by rural markets.


Here are some additional talking points from the conversation:

• The untapped potential of rural audiences
• Educating national advertisers to reach rural audiences effectively
• What ad channels work best in rural markets
• Dollar General's partnership with Criteo
  
  

Molly is a results-driven sales leader dedicated to building strong partnerships and crafting go-to-market strategies that empower sales teams to achieve outstanding results. Before joining Dollar General, she held leadership positions at 84.51˚, IRI, SPINS, and Dunnhumby.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.


Our special guest today is Catalina Salazar, Global Head of Retail Media at Wolt, a tech company that makes it easy to discover and get the best restaurants and shops delivered to home and the office. Together, she and Stuart explore merchant business growth strategies in delivery apps.


Here are some additional talking points from the conversation:

• How Wolt Ads’ pay-for-sales advertising model revolutionises retail
• Wolt’s bold multi-market launch strategy
• Strategies for effective market segmentation and media partnerships
• Effective ad strategies for small businesses
  
  

Catalina is a dynamic leader in retail media and advertising. With extensive experience at top companies like Dentsu Aegis Network and Wolt, she excels in developing innovative strategies and promoting business growth. Catalina is also a Business Consultant for Arches, NewtonX, and GLG.


Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.


Our special guest today is Luis Pedro Martinez, Head of E-Commerce for EssenceMediacom, a company committed to radically improving the value and relevance of advertising for the benefit of brands and consumers. Together, they explore the evolving landscape of omnichannel measurement and uncover insights that will shape the future of the industry. 


Here are some additional talking points from our conversation:

• The key to transforming retail media business
• Leveraging omnichannel strategies for enhanced customer engagement and revenue growth
• How agencies can blend tradition with digital innovation for brand growth
• Mastering retail in the digital age
  
  

Luis brings over 15 years of experience in the tech and online media industry, establishing himself as an expert leader with a strategic outlook, fostering growth in major marketplaces such as Amazon and Walmart. Luis is also passionate about mentoring emerging professionals and is committed to supporting diverse talent, highlighting his dedication to creating a positive influence in both his personal and professional life.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.


We've had so many amazing guests on the podcast, including industry leaders sharing their insights, expertise, stories, and predictions on all things retail media. Today, we’ll be revisiting five of our special guests. So sit back, grab your favourite drink, and enjoy the countdown of the greatest hits.


Let’s now meet our guests for this show. The links to the original episodes are also provided just in case you want to come back later and listen.

• David Glaza, Founder and CEO of DIGITS Agency [Episode Link]
• Henry Eccles, Head of UK Commerce and Global Partnerships EMEA at Google [Episode Link]
• Roger Dunn, a Member of the Retail Media Committee at IAB Australia [Episode Link]
• Jack Johnson, Head of Supplier Services (Retail Data and Media) at Ocado Retail [Episode Link]
• Kayla Winstead, VP of Retail Media at Hy-Vee [Episode Link]

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. 

Our special guest today is David Pollet, CEO at Incremental, who provides neutral retail media measurement with a focus on distinguishing causality from coincidence. Together, they discuss the ways Increment can measure the success of retail media assets, and explore where the technology is driving data insights now and in the future.

Here are some additional talking points from our conversation:

• Omnichannel retail media solutions
• How CTV is changing the game
• Understanding fragmentation with retail media networks and how that impacts measurement
• Why David isn’t going to miss analytical cookies

David is the CEO of Incremental, and is hailed as a trailblazer in the retail media measurement space. He has experience running and founding SaaS businesses that help marketers gather usable insights and data. Until 2022, he was CRO of Cross Screen Media, where he was responsible for accelerating the growth of the business. 

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. 

Our special guest today is Jeroen Wagenaar, Head of Retail Media Consultancy (International) at MediaMarktSaturn, Europe’s leading consumer electronics retailer. Listen in as Jeroen delves into the strategies and growth of the company while emphasising the importance of data, transparency, and integration across all channels. He also touches on non-endemic partnerships, innovation in digital advertising, and their plans for expansion.

Here are some additional talking points from our conversation:

• How sponsored ads impact ROI for retail partners
• Increasing integration of retail media across campaigns and channels 
• A need for strategic alignment and long-term perspective in retail media 
• Communication strategies that focus on problem-solving, not selling products

Jeroen is an experienced Head of Marketing who has worked in retail and e-commerce for over ten years at MediaMarktSaturn and Cool Blue. He has a proven track record in driving business growth in fast-paced, agile, and dynamic environments. He is used to working for and with A-brands in a highly result-driven culture while managing over 2,000 campaigns on an annual basis.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. 

Our special guest today is Kayla Winstead, VP of Retail Media at Hy-Vee, a super-regional grocer based in the Midwest that offers everything from groceries to prescription refills under one roof. Join us as we explore key retail media touchpoints, including personalised experiences, data collection, in-store innovations, and tracking metrics. Kayla highlights the importance of data and personalisation in retail media and the potential for innovation in in-store marketing. 

Some other points we touch on include:

• The role of user-generated content (UGC) in retail media
• Using data to enhance customer experience
• Ramping in-store media with audio, demos and sampling, and POS marketing
• Working out the economics of in-store radio

As the Vice President of Retail Media at Hy-Vee, Kayla leads her team with a fervent dedication to reshaping the landscape of food retail. Her background is rooted in project management and strategic planning within the technology sector, and she has honed her skills in team dynamics, executive correspondence, and organisational expertise.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Our special guest today is Neilson Hall, who is a leading retail media consultant and EMEA Head of E-Commerce at KINESSO Commerce.

Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring.

Some of the topics we cover include:

• Using technology, data, and UX optimisation to gain a competitive edge
• The benefits of customising your own media network
• The challenge of achieving consistency in the retail media space
• What lies beyond the horizon in retail media 
• Leveraging customer experience and funding performance marketing

Neilson is one of the pre-eminent thought leaders in the marketing space. He has consistently innovated and developed new products, driven huge incremental revenue for clients and agencies alike, and become a respected leader through appearances on mainstream television, radio, and prominent conferences worldwide. He has delivered integrated performance solutions at leading global brands, including British Gas, Amex, Direct Line, Thomas Cook, Adidas, GM, Apple, Dell, and Arcadia.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest