Retail Media Moguls

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. 

Today's special guest is David Glaza, Founder and CEO of DIGITS Agency, a retail media services provider for omnichannel grocery retailers and brands. Join us as we discuss the challenges faced by regional grocers, the importance of data science in retail, and the potential for innovation in in-store marketing. David also provides advice on setting up a retail media department within a mid-level grocery store. If you're interested in learning about the future of retail media and how data science can drive sales, this podcast is a must-listen.

Some additional topics that we cover include:

• The evolution of the Cartwheel app into Target Circle
• The challenge of transitioning funding from in-store marketing to digital activations.
• The balance between in-store and online sales for regional grocers
• The impact of audience targeting and the future of in-store digital media

David is the Founder and CEO of DIGITS Agency, an omnichannel retail media agency. DIGITS works directly with brands, retailers, and tech firms to modernise and get more out of retail media. It is the agency of record for a network of regional grocers platforms and is a retainer for big CPG. Previously, during his stint at Target, David also played a key role in developing the Cartwheel app into Target Circle, the largest loyalty program in retail media.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson, brought to you by Platform 195. 


Today's special guest is Jack Johnson, Head of Supplier Services (Retail Data and Media) at Ocado Retail. Join us as we discuss the evolution of retail media, the importance of data and technology, and how Ocado is managing the challenges of the cookie apocalypse. Jack explains the need for collaboration between retailers, brands, and media agencies. 

Some additional topics that we cover include:

• Ocado’s media offerings for brands
• The need for a true offsite proposition
• The value of first-party data in a post-cookie world
• A beyond visual range look at retail media

Jack is a retail media professional and a commercially orientated business leader. Before Ocado, he spent over six years at Dunnhumby where he built his retail media toolkit and expertise. At Ocado Retail, he works with the biggest businesses across the industry, while advocating collaboration between the stakeholders. 

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.


We’re nearing the end of the year, and what better time to relive some of the highlights and priceless insights we’ve had on the show this season? Today, we’ll be revisiting five of our special guests. So sit back, grab a cup of your favourite beverage, and listen in - it’s a countdown of the best episodes!


Before we meet our five guests, we want to give a heartfelt shoutout to our viewers and listeners. We wouldn’t have gotten this far without your support, and we promise to make next season even bigger and better (if that’s possible). JK 😅


Let’s now meet our guests for this show. The links to the original episodes are also provided just in case you want to come back later and take a listen.

• Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership  [Episode Link]
• Colin Lewis, Advisor at Grace & Co  [Episode Link]
• Anthony Bridges, Head of Platforms at Platform 195  [Episode Link]
• Kate Gleysteen, Director of Media at PDC Brands  [Episode Link]
• Peter Bond, Strategic Partnership Acceleration Lead at Flywheel [Episode Link]

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. 


Joining me today is Roger Dunn, a retail media leader and member of the Retail Media Committee at IAB Australia. Roger is a passionate leader and e-commerce consultant with over twenty years of experience building successful businesses and driving commercial outcomes across agency, ad tech, and consultancy roles. 

Together, we discuss the following retail media touchpoints:

• The current state and future of retail media in Australia and the Asia Pacific 
• Key trends and challenges in the retail media space
• We share our ideas on the IAB Retail Media Committee
• The importance of transparency and attribution in the industry
• Roger’s advice for businesses entering the retail media space
• The evolving relationship between retailers and brands 

Roger is a passionate leader with over 20 years of experience in e-commerce and retail media. He also has leadership exposure on the agency, ad tech, and consultancy side. Roger was the first person in Australia to be Amazon Advertising certified, He is also the founding member of the IAB retail media committee. Roger is the creator of SPARC, a SaaS digital shelf analytics solution deployed alongside broader e-commerce strategies to drive online growth for clients such as P&G, Mars, Fonterra, and Revlon. 

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. 


Joining us today from Paris is Anders Hjorth, Retail Media Consultant at EPAM Systems. Anders is an advocate and expert in retail media, the author of five retail media reports, and someone who has led retail media initiatives across leading organizations. 


Tune in and listen as Anders shares his insights on the evolution of Amazon Advertising and the Amazon DSP, his report on the state of retail media in Europe, the challenges and opportunities it presents, and the attribution challenge in retail media. 


Our conversation covers the following touchpoints: 

• The evolution of Amazon’s advertising and a closer look at Amazon DSP
• Attribution and deduplication challenges when advertising across platforms
•  Deep dive into Ander’s “State of Retail Media in Europe” report
• The future of retail media and helping smaller networks stand out
• Privacy concerns in data handling
• Skills to succeed in retail media

Anders is an experienced retail media expert and digital marketer with a long track record of e-commerce, search marketing, social media, content marketing, and programmatic advertising work. He is a seasoned manager and team leader with a can-do attitude. Anders has also authored five reports on retail media, including his latest, “State of Retail Media in Europe.” 

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. 

Today, we are joined by a special guest from India, Akanksha Sinha. She is the Head of Brand Partnerships at StarQuik, a digital platform for your grocery needs. Akanksha walks us through the retail media marketing ecosphere in India and shares StarQuik’s retail media strategies that pivot around technology and data-driven decisions. She also touches on the future of retail media and the opportunities for collaboration between brands and online retailers.  
Our conversation includes the following touchpoints:

• How StarQuik uses retail media marketing for effective customer targeting
• Leveraging a data-centric approach to optimise campaign metrics
• The challenges and opportunities of working with large and small suppliers
• The future of retail media marketing in India

Akanksha is a digital advertising sales professional with expertise in revenue growth. Her specialisation in Ad Sales is rooted in 8+ years of experience across various sectors. She has a strong, active network of marketing and media decision-makers across different industries and is incentivised by continuously sharing valued information essential for dependable result delivery. 

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. 


Today, we welcome Kate Gleysteen, Director of Media at PDC Brands, for a hearty conversation about the challenges and opportunities in the retail media landscape. Listen in for insights on how the pandemic led to a transformational shift in consumer behaviour and a customer tilt toward e-commerce. We also explore the role of artificial intelligence (AI) in driving consumers to retailers and optimising messaging. 


Our Discussion covers the following retail media touchpoints: 

• Kate’s backstory and experiences in retail media
• Are retailers sharing data with brands in a transparent manner?
• Is there a shift from traditional media marketing to retail media?
• The role of content marketing in brand building
• A transformational change in customer behaviour and a tilt toward e-commerce
• Point of sale merchandising and marketing

Kate is a retail media leader with experience in driving high-impact marketing initiatives, including integrated media campaigns and global brand-integrated partnerships. The route of her success in elevating brand salience and driving results are based on her use of collaboration and her innovative approach. Kate is also the host of the Boss Mama Jama podcast that navigates the intersection of parenting and professional aspirations.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.


Our guest today is Henry Eccles, Head of UK Commerce and Global Partnerships EMEA at Google. Join us as we discuss the evolution of retail media and the importance of data-driven marketing strategies. Henry also shares insights on the challenges in attribution and measurement and the role of owned and operated inventory versus offsite media. 


The retail media touchpoints we cover include:

• The evolution of retail media and its adoption across industries
• The challenges in attribution and measurement
• Role of owned and operated inventory versus retail media
• Curating data for marketing and retail media strategies
• Impact of removing cookies in 2024 on retail media
• Advice for retailers and suppliers starting their retail media journey

Henry is a 17-year veteran at Google, and over this period, he has held multiple roles, including head of YouTube and Google+ Marketing and Head of Market Insights. Henry delivered extensive media consultancy to Google’s top Clients and Europe's top advertisers across multiple sectors, including FMCG, Retail, Travel, Telco, and Auto. Henry also designed, built, and launched large-scale research platforms across France, Spain, and Italy.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson and brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Today's guest is Tom Langley, a dynamic business leader with over eighteen years of leadership experience across retail media, digital marketing, and E-Commerce.


Tom is the Head of Personalisation and Retail Media at John Lewis Partnership. Join us as we discuss the journey of JLP in embracing retail media, the challenges of articulating the retail media offering, and the products offered. Tom shares his insights on the importance of audiences, collaboration with brands, and the role of data and analytics in retail media. 


The retail media touchpoints we cover include:

• The retail media journey at John Lewis Partnership
• The role of senior leadership in promoting retail media
• Overcoming barriers to implementing retail media 
• Leveraging customer data and insights from the Waitrose Club Card
• Freedom to identify use cases of incremental revenue from retail media
• Whether audience size impacts the cost of thousand impressions (CPM)
• How the retail media revenues alleviate stress margins at retailers
• A closer look at personalization algorithms
• The challenges of being in a multichannel retailer

Before joining the partnership, Tom spent 15 years at Dunnhumby, working with Tesco and other retailers worldwide to design and build their retail media businesses. Beyond strategy, Tom has been a beacon in leveraging data science to understand and enhance the shopper experience.

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.


Our guest today is Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital. Join us as we discuss different touchpoints in the booming retail media market and the importance of building alliances and strategic partnerships.


The retail media touchpoints we cover include:

• Peter’s backstory and his expertise in media
• A closer look at the power and value of retail media
• The adoption of retail media across industries
• The trend of companies adopting a full-funnel nurturing approach
• Challenges in the brand spend reaching the retailers
• How retailers are leveraging the strength of their in-store audience
• Using data targeting to leverage the offsite audience
• Advice for brands wanting to enter the retail media space

Peter is a leading figure in the retail media space and has held many senior leadership roles during his 30-year career across companies like dunnhumby, Fetch, and CVS Health. He's also the founder and co-host of the CPG Guys podcast. 

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest