Retail Media Moguls

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.


Our guest today is Colin Lewis, Advisor at Grace & Co, an advertising services company that helps brands solve complex marketing problems. Join us as we delve into the transformative role of retail media, the changing dynamics of buyer-supplier relationships, and the challenges and opportunities in the industry. Colin provides valuable insights into the future of marketing, technological impact, and the power of data in brand building. Don't miss out on this engaging conversation!
The retail media touchpoints we cover include:

• The challenge of C-suite buy-in to building a retail media network
• Reimagining the buyer-supplier relationship with retail media
• How retail media enables full-funnel nurturing
• Why the adoption of techs in retail varies drastically across geographies
• The post-cookie marketing world
• The challenges facing retail media
• Best retail media practices for large format retailers

Colin Lewis is a seasoned marketeer with over 25 years of hands-on international marketing experience. Colin is a multi-award-winning marketer, a keynote speaker on retail media, a founder, and a best-selling author. Colin is currently serving as an advisor at Grace & Co. 
Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.


Our guest today is Anthony Bridges, Head of Platforms at Platform 195, a retail media solution and marketing company. Join us as we discuss the importance of technology data and strategic planning in building successful retail media offerings. Anthony also highlights the importance of understanding the supply base, organization, and customers. 
The retail media touchpoints we cover include:

• Anthony’s career journey
• The role of technology in retail media
• Using retail media for incremental and bigger deals
• Retail media strategies to monetize audiences and data
• Is there a change in the channel mix based on audience extension?
• Three pieces of advice for retailers launching retail media campaigns

Anthony has built a career developing and launching digital media platforms at Tesco, Thomas Cook, and Accenture. Anthony is highly skilled across the full media product life–cycle, leading operational teams to achieve success. With a deep understanding of Mar–tech, he utilizes data and technology to help partners capture their value through innovative media solutions.
Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Retail Media Moguls is handcrafted by our friends over at: fame.so


This podcast is brought to you by Platform 195.


To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.


If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest