As a Senior Manager on the Strategy and Insights for Retail and Consumer Goods team at Salesforce ( https://www.salesforce.com/ ) , Caila Schwartz’s ( https://www.linkedin.com/in/caila-schwartz/ ) goal is simple – help retailers gain a competitive edge via actionable data and insights.

Schwartz joined Retail Refined ( https://marketscale.com/industries/podcast-network/retail-refined/ ) for a conversation with host Melissa Gonzalez ( https://marketscale.com/industries/contributors/melissa-gonzalez/ ) on how that goal takes shape in practice, diving into the ways Schwartz and her colleagues attempt to get retailers up to speed with the ever-shifting retail landscape.

As is the case in many other industries, independent wine and spirit retailers in a post-COVID world are seeing a drop in sales and revenue. The reason? The shifting demands of online shoppers has reduced their desire to discover new brands.

Mike Provance ( https://www.linkedin.com/in/provance/ ) , the CEO of 3×3 ( https://info.3x3insights.com/unlock-brand-growth ) , works to change that. 3×3 is a marketing technology company dedicated to helping independent liquor retailers engage with and market to consumers. He joins Melissa Gonzalez ( https://marketscale.com/industries/contributors/melissa-gonzalez/ ) to discuss how 3×3 leverages data to develop hyper-targeted, hyper-local marketing strategies for these independent retailers.