Retail Remix

Digital channels are so powerful for retailers because they offer a wealth of data about how consumers are interacting with content, products, offers and more. As digital gets more embedded into our everyday lives, retailers are using technology and data-powered solutions to support their goals.  
 
During this week’s Retail Remix, Parrish Chapman, Director of Enterprise Sales Key Accounts at Samsung shares how retailers can: 

• Embrace technology to create seamless experiences, from the couch to the store;  
• Use data and analytics to test and optimize the store experience; and  
• Integrate branded, shopper and community content from social networks to enrich store experiences.  
   

RELATED LINKS 

• Download the guide to support your new store vision  
• Learn more about Samsung retail solutions 

Fit is a leading cause for product returns. And as consumers shop more online and via their mobile device, they want to ensure they’re selecting the right products and sizes for their needs. Sure, there are many fit tools out there, but FIT:MATCH was designed to add more dimension (literally) to the process, creating more accurate fit recommendations and better curation for consumers.  
 
During this week’s conversation, we hear from the company’s founder and CEO, Haniff Brown, as he shares:  

• His vision for FIT:MATCH and how the past two years have set a powerful foundation for the business’ growth roadmap;  
• The direct and indirect benefits of more robust fit technology, and how to sell the investment to key stakeholders; and  
• How the FIT:MATCH technology supports the creation of accurate digital twins, which can be used and shared across the entire retail ecosystem to better support customer needs and pain points.  
   

RELATED LINKS 

• Learn more about FIT:MATCH 
• Watch the video to see the tech in action  
• Read about FIT:MATCH’s venture into stores 

It seems like any retailer can open a marketplace today...and many are. As the space becomes more crowded, these platforms need to work harder to stand out. 
 
That’s why Italic is leaning into a very specific value proposition: A vertically integrated model that gives consumers access to luxury-grade products at a fraction of the price. During this week’s Retail Remix, Jeremy Cai, Founder and CEO of Italic, gives the scoop on:  

• How his roots in manufacturing inspired him to start the Italic business;  
• Why curation has helped the company provide more value to the customer experience; and  
• How Italic has iterated and evolved its membership program and marketing mix to maximize acquisition and value. 

 
This week’s episode is brought to you by Emarsys.

Are you a marketer looking to hit it out of the park with better one-to-one interactions with consumers? Then look no further! Customer engagement platform, Emarsys, is holding a series of Omnichannel Strategy Workshops across the U.S. this summer to help those with a goal of creating a consistent brand experience. To find out how Emarsys can help you, visit www.emarsys.com. 
 
 

RELATED LINKS 

• Learn more about Italic. 
• Read Retail TouchPoints’ latest coverage on marketplaces. 
• Watch our on-demand webinar to get your keys to marketplace success. 

We’ve all seen the data: when brands share user-generated content (UGC), consumers trust them more and, in turn, are more likely to make a purchase.  
 
As VP of Marketing for ResellerRatings, Christina Kay lives and breathes UGC. During this week’s Retail Remix, she shares her perspectives on how UGC is driving the future of social commerce. Listen to learn:  

• How the rise of ecommerce and new channels like TikTok are driving UGC’s shift to video content;   
• Ways brands can reuse and repurpose content to meet different objectives across all channels; and  
• The long-tail impact of UGC and how it can impact the customer’s journey, even as she ventures to stores. 

After his own scary experience with Teflon poisoning, Jordan Nathan started Caraway to provide a safe cookware option for consumers. But little did Jordan know, shortly after he started his company, the world would be spending a lot more time at home.  
During this Retail Remix conversation, Jordan shares what he’s learned building the Caraway brand. He reveals:  

• How the mission of “clean cooking” comes to life across all channels and engagement moments;  
• The power of content, especially user-generated content, in building trust and credibility; and  
• What he has learned about the customer journey for highly considered products during the pandemic.  

This week’s episode is brought to you by Emarsys.  
 
Are you a marketer looking for better one-to-one interactions with consumers? Then look no further, as retail technology company, Emarsys, is holding a series of Omnichannel Strategy Workshops this summer to help those with a goal of creating a consistent brand experience. Its first workshop will take place on June 15, at the Dallas-Fort Worth Metroplex. Click here to learn more.

Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity, and are taking a page from Amazon’s growth playbook. But why?  
 
For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Jess Huang, a former Partner at McKinsey & Company. During the discussion, which was part of the Retail Innovation Conference virtual experience, they discussed:   

• The size and growth potential of the retail media network landscape;   
• Why so many retailers are jumping on this new opportunity; and  
• How retailers can develop effective (and profitable) retail media models.  
   

RELATED LINKS 

• Watch the RIC session on-demand 
• Get more media network coverage 
• Read more McKinsey perspectives on retail media 
• Download our latest special report on how to capitalize on the media network opportunity 

We’re back from Chicago after a whirlwind few days at the Retail Innovation Conference & Expo!  
 
Our heads are still reeling from all of the incredible content and conversations that took place, so we’re going to break down everything we learned on the podcast.  
 
Join Alicia Esposito and content specialist Erica Vallecorsa as they discuss:  

• Core themes that supported the entire agenda program, including community-driven commerce and authentic engagement; 
• How the convergence of digital and physical experiences created connectivity and understanding among all attendees and speakers; and  
• Why brands and retailers should rethink the role of the metaverse in omnichannel experiences. 

As consumers spend more time and money online, brands and retailers need to work harder on optimizing their digital experiences. But where are retailers spending the most time and money?   
 
During this Retail Remix conversation, Alicia Esposito digs into new and compelling research about how retailers are navigating this quickly evolving and increasingly competitive space. She chats with Brian McGlynn of Coveo and Brian Kilcourse of RSR Research about key findings and trends to watch. They will answer key questions like:  

• How can personalization support acquisition and retention goals? 
• How can retailers inspire consumers to share more data about their preferences?  
• How can AI and cutting-edge technology support curated experiences at scale? 
   

RELATED LINKS 

• Learn more about Coveo 
• Access the research 

Experts predict that social commerce will explode into a multi-billion-dollar opportunity for brands and retailers. But which areas of the social commerce landscape hold the most promise? And most of all, where are the gaps? 
 
During this week’s Retail Remix, we sit down with Ricardo Belmar, Director Partner Marketing for Retail & CPG at Microsoft, who has been closely studying social commerce and all of its parts. Through candid conversation and personal experiences, he shares his thoughts on:  

• Key developments in social commerce and critical areas of improvement;  
• Why live shopping is the most under-tapped opportunity in retail and CPG;  
• The tension between influencer monetization and consumers’ desire for authenticity; and  
• How the future of content- and community-driven commerce will evolve.  
   

RELATED LINKS 

• Join Retail Razor on LinkedIn  
• Connect with Ricardo on LinkedIn  
• Get more insights on social commerce

Over the past two years, the Buy Now, Pay Later space has exploded. Retailers of all sizes and across categories have embedded BNPL capabilities into their customer experiences to help boost shopper satisfaction and basket sizes.  
 
But how will the tech landscape continue to evolve as consumer and retailer adoption rates rise? During this week’s Retail Remix, Adam Mawdesley, CRO of SplitIt digs into the “fairytale” of BNPL, including: 

• Current consumer behaviors and how payment preferences have changed;  
• Different models of BNPL and how the competitive landscape will evolve; and 
• Ways retailers can effectively navigate this landscape and select the right tech partners for them.  

RELATED LINKS 

• Learn more about SplitIt  
• Dig into RTP content about BNPL trends