Today, we are speaking with Linda Pimmeshofer, an experienced executive in the retail tech space and a collaborator of Scandinavian MIND: 

Linda shares her impressions from the retail bonanza that was NRF Big Show in New York a couple of weeks ago. 

In this episode, we talk about:

• Why popups are trending again, from Gymshark to Harry Styles brand Pleasing
• The importance of omni channel and community building 
• How AI and digital twins can change the industry
• Plus, we share our memories from our own Nordic Retail Innovation event

Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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