In this episode, Jeff Call, co-founder of Just Ingredients, shares the inspirational journey of his wife, Karalynne, in building the Just Ingredients brand from scratch. The podcast highlights how Karalynne's dedication to educating people about healthier lifestyle choices sparked a massive following on social media, eventually leading to the creation of their product line. Jeff describes the emotional impact of their work, recounting stories of individuals whose lives have dramatically improved due to the small changes advocated by Just Ingredients. The discussion also touches on the challenges they faced, such as navigating social media restrictions and scaling their business, emphasizing their commitment to their mission of promoting health and well-being.