In this episode, we chat with Jamie Parker, the CEO of SMMT Outdoor, who has a rich history in the sports and retail industries, including roles at Nike and Jaybird. Jamie shares insights from his time at Nike, discussing the dynamic and rotational nature of the company that fostered his growth mindset and diverse experience, from finance to product management. He also recounts his journey running Nike's Manchester United business, where he learned valuable lessons in high-traffic retail environments. Jamie discusses the founding of SMMT Outdoor, highlighting his passion for innovation in crowded markets and the brand's mission to enhance the outdoor lifestyle through thoughtful product design.