There’s an awful lot of noise being made about the truck driver shortage. 

But like most things in life and politics--it’s usually much more nuanced than the surface-level discussions. 

This is what I discovered while in Texas giving a speech covering “Retention is the New Recruiting” which helps trucking companies use content marketing to ease their hiring woes. 

I’m breaking down multiple ways to use driver interviews to find any pain points you might be missing so you can stop those pain points right in their tracks and also highlight the drivers who want to share their stories. 

Links from the show: 

• Watch the speech to see the slides
• Slides and bonus material from the speech

Listen to these shows next: 

• Making trucking cool again with Adam Wingfield
• Trucking's training problem with Desiree Wood
• Hidden opportunities with retention with Driver Reach
• Getting Driver Feedback with Workhound
• Working with truck driver influencers
• Drivers deserve more than a social media post

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