Rethinking Buying and Building: A New Sustainability Chain

Andy Ball, CEO, Webcor Builders

Companies and consumers are being asked to think more about the full life-cycle of the products they make and buy. Whether making consumer goods or constructing skyscrapers, companies are coming around to such a cradle-to-cradle mentality. This panel, which includes the CEO of the country’s largest recycler, $14 billion Waste Management, will discuss innovations in design, materials and marketing that are convincing people and companies that being green is good for business and the planet.

This program was recorded in front of a live audience on May 12, 2009

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