This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization.

His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty.

Hosted by Bill Hanifin.

Show notes:

1) Steve Allmen

2) Canadian Automobile Association

3) Bill Hanifin

4) The Wise Marketer

5) Life: Keith Richards (Book)

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com