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Nearly two years ago, I met Priscilla Hennekam, a Brazilian woman with an infectious laugh and an arguably unrivalled passion for wine and the wine industry. Since our first conversation, Priscilla has been working hard to narrow her focus and channel her passion—her new mission being to revolutionize the world of wine communication, to demystify wine, to make it approachable, and to build traction with generations of younger consumers who seem to be questioning whether wine is for them. Priscilla’s vision is most visible through her blog, *Rethinking the Wine Industry*, a forum dedicated to rethinking and challenging the current means of communicating the wine industry’s messaging to consumers. Priscilla has also solidified her position in the consultancy space, where she delivers advice across the globe on wine communication. Priscilla and I recently caught up for a long-overdue chat to hear about the development of her work and her vision for the future. A massive thanks to Priscilla for joining me.

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