Product Categories / Images / City specific landing pages / Mobility / Usability / SSL -- actionable steps spelled out for you to improve Google ranking!

In this podcast, we explore all the things jewelers should be doing if they hope to have a thriving online presence.  This is the RethinkYour.com podcast with Matthew Perosi and George Blair IV. (recorded 1-15-20)

How good is the Search Engine Optimization of your website? Is the SEO of your site set up to attract the right people to you? In this episode you'll find ideas on how you can edit your SEO settings on your own, and research keywords that people are using to find you. (recorded January 12, 2020)

Visit rethinkyour.com.  This podcast is a production of Jeweler Websites Inc.

Matt and George answer Listener Mail - "I'm currently paying Google for the keyword 'jewelry stores' because I can't get people to my website any other way. Is this a problem with my SEO or does it mean I should redesign my website?"

+ preventing the bounce & What's Hot and Not for Homepage Trends

Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode.  This podcast is a production of Jeweler Websites Inc.

We break down the building blocks of Wix, Shopify, Squarespace, GoDaddy, WordPress, and GlitterPaw to compare incl. ownserhop website content, leaving, downloading data, usability, setup, design, marketing, reaons to use, and scalability.

RethinkYour.com podcast w/ Matthew Perosi &George Blair IV (recorded 1-5-21) | Visit rethinkyour.com to ask questions, suggest topics, and see citations for things we reference in this episode.  This podcast is a production of Jeweler Websites Inc.

REBUILDING YOUR WEBSITE: Now that we are at the start of a new year this is a good time to think about how your website runs and if it's time to rebuild it.

- REDESIGNING FROM SCRATCH: If you like the platform you are using, then don't redesign the website from scratch.  You have no way of knowing if your new design will convert as well as your old design.

- ALSO: WHAT GOES INTO A REDESIGN; MOVING TO A DIFFERENT PLATFORM; TECHNICAL PITFALLS; OPEN SOURCE VS PROPRIETARY

APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14.  Apple is turning off all tracking as the default setting within apps.

GOOGLE ANALYTICS: On the topic of website cookies and sharing of personal information, we can talk about what Google is doing with a new version of Analytics that is now available.

plus looking at the future of SOCIAL MEDIA AD COSTS, SOCIAL COMMERCE, ECOMMERCE, OMNICHANNEL, ONLINE EVENTS, and ECONOMIC RECOVERY

Tech News Headlines / Social Media Watch - Video conferencing (Skype; Zoom); Virtual Chat (Pure Chat; Podium; Facebook Messaging); Instagram, Facebook, Twitter, TikTok, Snapchat, and YouTube bring in further possibilities, and questions.

How do you handle controversial current events (social unrest, pandemic panic, or political strife) in your online presence?

What did the experts think 2020 would shape out to be? We talk social media, online sales, and search engine optimization.

Content Building - Blogging: Writing your content may seem daunting, but there are a number of ways to go about it.  We suggest voice recording, using the articles written in trade magazines and newsletters as inspiration, and the pros and cons of outsourcing.

Also Matt warns of the Solar Winds network monitoring company hack, which created a data breach on Windows platforms Orion Suite software. Apply the hot fix if your IT company uses Solar Winds/Orion Suite.

www.rethinkyour.com

Website Personalization is the strategy of creating customized experiences per visitor when they visit your website. Instead of only one broad experience, website personalization enables you to present your customers w/ unique, direct content, tailored to their needs, wants & previous browsing history.

Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode.  This podcast is a production of Jeweler Websites Inc.

a) Introduction

b) Industry News / Headlines: Matt goes through the latest editions of InStore Magazine and Southern Jewelry News

c) Fitting It Together: An Inox Jewelry ad features a QR code with an unexpected result; we talk landing pages and link-trees and how they can be used effectively in social media like Instagram.

Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode.