REV (Real Estate Vision)

Michael LaFido is a top-producing Realtor and real estate consultant with over seventeen years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain’s Chicago Business and highlighted at Noon on FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.

Michael, the founder of the Marketing Luxury Group. He and his team of 5 assist other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching, to help agents and owners sell their luxury homes. Mike is also the author of the books Marketing Luxury and Luxury Listing Specialist. 

In today's episode, we explain the strategy for operating in the Luxury Real Estate market, and how to transition from other price points.  

• Defining luxury homes
• The 4 price points in every market
• Limiting beliefs that agents have about selling luxury homes
• The first 3 things you would do if you were to move to a new market and wanted to dominate luxury

• MarketingLuxuryGroup.com
• LuxuryListingSpecialist.com

Dr. Hank was recently named America’s Premier Expert in Business and Performance Development and is also a best selling author. His most recent book “The Happiest Man In The World”, is an autobiography that shares with the reader how they too can overcome any and all challenges to be happy and thrive in their lives.

Dr. Hank provides the finest training in achievement and personality characteristics. He trains people to develop positive attitudes, mental re-programming, goal setting and problem-solving. But most of all, Dr. Hank helps people become surrounded by uplifting, supportive and happy people – starting with him!

Dr. Hank is referred to as “The Positive Thought Doctor” and is a mental scientist, behavioral psychologist and businessman who “channels solutions for his clients”. He has been called “the spiritual teacher” and likened to that of Santa Claus! He is said to carry with him priceless presents that teach others how to become deliberate creators of their lives. He specializes in helping people have their dreams come true!

He serves on the Board of Ultima Real Estate and Advance Rewards Funding and is on the advisory board of the Citrix Corporation. He is a philanthropist and humanitarian who casts unconditional love and compassion unto the world.

In today's episode, we discuss the application of emotional intelligence and the law of attraction when enhancing our relationships and our business. 

• Importance of our emotions. 
• How emotions play into creating our dreams.
• 3 Steps of manifesting
• EQ assessment
• How to raise your level of emotions that will raise your point of attraction!

• www.drhank.biz 
• www.agentwealthnetwork.com 
• @DrHankSeitz

Ashton Gustafson is a highly sought-after public speaker, nationally recognized Realtor, artist, musician, poet, amateur cosmologist, and currently in pursuit of more things to become. In 2010, Realtor Magazine named Ashton one of the top 30 Realtors in the United States under the age of 30. He has keynoted from Los Angeles, CA to Burlington, VT in the United States as well as internationally in Canada and Spain.

He writes about the art of living, finding beauty in the hidden places, and making music with your life, relationships, and business. His podcast, Good, True, & Beautiful, serves as a platform for thought leaders and visionaries from across the country to share their wisdom and insights on making the world a better place.

In addition to his writing and speaking, Ashton is currently a partner at Bishop Realtor Group, Meadowlake Management, and Muse Capital in Wichita Falls, TX as well as A.G. Real Estate & Associates in Waco, TX.

In today's episode, Ashton turns the tables on Patrick, as we delve into his personal journey, and the choices he made to become one of the top agents in the country. 

• How did Patrick get into real estate
• The choices that prompted his success
• What motivates him
• How essence, purpose, and mission shape his life
• His current interests and goals

• patricklilly.com
• ashtongustafson.com

What does being the lead singer and guitar player in a female punk band have in common with starting a real estate company in the middle of a recession? Not many people can answer that question. But when you ask Jenelle Isaacson, founder, and CEO of Living Room Realty, there’s no hesitation; where most would see a chasm, she sees a bridge.

Jenelle Isaacson is the owner of award-winning real estate firm Living Room Realty, in Portland Oregon. Founded in 2009, Living Room Realty offers residential, commercial and property management services. Living Room ranks in the top 15 real estate companies in Oregon, with more than 90 affiliated broker-agents. For Jenelle, it’s all been about finding a voice—the singular and irrepressible expression of self. Whether it’s business or music, “It’s important to know what your voice is. If it’s true, it will resonate.” 

Noted Achievements: First west coast real estate office to receive B Corp status • Oregonian’s Best Places To Work, 3rd place in 2015 • Oregon Business in Ethics Awards in 2014 • Jenelle has been featured in The Portland Monthly, Oregon Business, and Realtor Magazine • Portland Business Journal 40 under 40 Business Leaders • Board of Directors, Rock n Roll Camp for Girls, receiving recent award for creative philanthropy • Board Member, Entrepreneurs’ Organization Global Network, Portland chapter • Orchid Award recipient for Business and Civic Contributions • Guest speaker: OPB’s Think Out Loud, Investor Beat, Cascadia Green Building Council • Advocate speaking on behalf of Benefit Corporation legislation with Oregon Secretary of State, Kate Brown

In today's episode, we discuss how to use storytelling to focus on attracting the ideal buyer, and the advantages of this over trying to appeal to everyone. 

• Storytelling. Turning the focus from the house to the people.
• Telling the real story creates a personal connection, builds trust and finds a captive audience.
• Maximizing the impact of your stories.
• Storytelling in your market.

• www.livingroomre.com
• @jenelleisaacson (Twitter)

Seth is the Co-Founder of both The Dailey Group and Keller Williams Gateway in Baltimore, Maryland. He serves as the Operating Principal for the brokerage and as the team leader for The Dailey Group, which consistently helps over 150 families a year. Seth, a Montana native, is passionate about empowering leaders and teaching people to make smart financial moves. Prior to real estate, Seth held his CPA designation and worked as a mortgage lender before joining forces with his wife of 17 years, Alyce. Seth can usually be found at the nearest coffee shop with a personal growth book in hand while scribbling down his next great idea on the back of a napkin.

In today's episode, we discuss various methods of self-development and how they can help you progress in business and life. 

• Mentors / Teachers
• Books
• Conferences / Seminars
• Podcasts
• Path to Mastery

• TheDaileyGroup.com

Patrick Lilly wears many hats: successful New York City real estate broker, educator, transformational life coach, speaker, and world traveler. Curious by nature, Patrick likes to explore other ways of thinking, feeling, living and being, which ultimately allows him to serve his clients’ best interests.

Patrick has sold over 1,200 properties worth more than $1.35 billion worth of property in his 34-year career. This strong sales success has resulted in many national honors, most notably the Keller Williams Pinnacle Award which is presented to just 20 exceptional agents across all North American firms. Additional distinctions include being named one of The Wall Street Journal’s Top 250 Agents in the nation and Inman’s 101 Most Influential Agents in North America. He was also featured in “The Billion Dollar Agent” by Steve Kantor.

Through his organization Real Estate Success Rocks, Patrick hosts an annual conference and a weekly podcast for agents. He is also the founder of Real Estate Vision (REV), an educational and networking group for top producing agents. Patrick is a frequent speaker at conferences and seminars throughout the world. A consistent theme in his talks is the creation of practices that nurture both your soul and financial well-being.

After completing his BS in Psychology and Mathematics from Missouri State University, Patrick earned an MBA in Marketing and International Business from New York University. In 2007, he earned his life coaching credentials, which allows him to conduct transformational seminars throughout the world on discovering one’s essence and purpose in life.

Patrick divides his time between New York City, his weekend house in the Hudson Valley, and pursuing his passion of traveling the world.

In today's episode, we discuss setting expectations with your marketing and maximizing sales value through identifying the ideal buyer and unique selling propositions. 

• 9/11 Remembrance and Challenge
• Managing Expectations
• Defining USP & Most Likely Buyer
• Handling Showing Negatives
• Detachment Vs. Emotion

• corenyc.com

Beatty Carmichael is a Consumer Marketer, who for the last 20 years has been targeting homeowners for all kinds of consumer services; everything from telecom, weight-loss, health and fitness, joint pain relief, travel and more. In 2012 he began focusing exclusively on the residential real estate market, and since then he's worked with many of the top producers across the country in 2 primary areas: geographic farming and past clients/sphere of influence. His expertise is helping agents nationwide get more listings through better marketing. 

In today's episode, we discuss what motivates a homeowner to choose one agent over another, and how it’s easy to start winning more listings by better understanding great marketing. 

• How homeowners choose an agent … Trust vs Top of Mind
• "Why to choose you" postcards
• Top of mind touches
• Identify sellers before they come on the market
• Personal touches throughout the year

• GetSellersCallingYou.net

Mitch, together with his wife, Tommi, and his daughter, Shannon purchased their fair share of local houses. Their company, Independence Day, Inc. has bought and sold over 1,500 properties in and around San Antonio, Tx since 1996. This company specializes in buying distressed properties with OPM and selling those properties with Owner Financing.

In today's episode, we discuss how owner financing works, and how it compares to other real estate investments, such as renting or selling properties outright.  

• Why Owner Financing?
• When Does it Make Sense?
• How can it help communities?
• Misconceptions

• www.cash4houses.net
• www.homes2go.net
• moatnoteservicing.com

Debbie began her real estate career as a single agent in the early ’80’s. Shortly thereafter, she built a successful team of administrative support staff, buyer specialists, and listing specialists that consistently assists 300 families each year with their real estate needs. With nearly 40 years of industry experience, there’s virtually no challenge her team hasn’t faced—and beaten—several times in the past.

Debbie is the recipient of many awards, including “Top 100 RE/MAX Agent,” “NAR Top 100 Agents and Teams,” and “RE/MAX Lifetime Achievement Award.” She is a Howard Brinton Star Power Systems Star and StarPower Executive Coach, as well as an Allan Hainge CyberStar. She is routinely interviewed as an industry expert and was even profiled in the “Billion Dollar Agent” book. Debbie is a frequent speaker and trainer at national conventions and local venues on the business of real estate and achieving a work/life balance.

Beyond awards, Debbie remains an active broker and holds many designations, including CLMS (Certified Luxury Home Marketing Specialist), CDPE (Certified Distressed Property Expert), CRS (Certified Residential Specialist, GRI (Graduate Realtor Institute) as well as being certified by the International Coaching Federation. Debbie is also a Usui Reiki Master, a member of the Reiki Alliance, and a Certified Feng Shui Professional.

• What is effective leadership?
• Seagull Management and Micro Management
• Improper Delegation
• Drama Addiction
• Lack of policy and standard operating procedures
• Behaviors which are effective
• Walk the Talk

• www.yosthomes.com

Wendy and Lindsay are partners in life as in business, having worked together for the past 5 years in Whitby, Ontario, a suburb on the east side of Toronto.  Their focus is converting leads into relationships of which one effective lead source is door knocking.  Lindsay has been in the business for 31 years and Wendy for 10.  They originally met at Patrick Lilly's Essence Purpose and Mission Seminar in Sedona, AZ in 2012 and shortly thereafter fell in love.

Today we'll be discussing how face to face lead generation via door knocking presents unique opportunities, such as creating social gatherings to grow strong networks and genuine relationships. 

• Why Door Knocking
• How to start
• Who to target
• What is effective - examples
• How to get over your fear

• www.LindsaySmithGroup.com