Revenue Marketing Radio with Debbie Qaqish

Revenue Marketing Radio with Debbie Qaqish

By Debbie QaqishBusiness
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Revenue Marketing Radio with Debbie Qaqish episodes

  • S03Ep01: The Innovative CMO – Not An Oxymoron

    Debbie Qaqish kicks off her 2017 podcast interview series with Steve Cook, Founder of FortuneCMO and contributing editor for CMO.com. Debbie and Steve discuss the changing role of today's CMO and how they are positioned to lead innovation not only with sales and marketing integration, but within their organizations. 

    40 min
  • The Innovative CMO: Not an Oxymoron
    Today’s CMO is challenged with moving beyond serving as a support function to leading and innovating in the digital economy.  For many CMO’s and companies, this transition has been challenging.  Yet, given the position of the CMO including access to critical real-time market, prospect and customer data, no other executive position is better poised to lead innovation in today’s firms.  Join us as we explore the innovation dynamic with a CMO expert – Steve Cook, Founder of Fortune CMO & contributing editor to CMO.com.  Steve will share how today’s CMOs are rising to the innovation challenge and are impacting the competitive position of their organizations.
    40 min
  • S02E10: The Rise of the Marketing Operations Function with Lenovo, SecureWorks & Verint

    Hear what the marketing operations leaders from Lenovo, Verint and SecureWorks have to say about building a successful Marketing Operations organization. 

    Join us as we talk to three marketing operations leaders about their experiences on their marketing operations journeys. We'll explore the why and how MO grew as a capability, the role and key activities of MO, the impact of the MO function on results such as contribution to pipeline and ROI. We'll also have these incredible leaders look into their crystal ball and tell us what the future holds!

    54 min
  • The Talent Gap in the Revenue Marketing Age
    The Talent Gap in the Revenue Marketing Age
    The talent gap in the Revenue Marketing Age encompasses both leadership talent and team talent.  The job of the marketing leader is more complex than ever.  Where do marketing leaders go to upgrade their skills?
    And, finding team talent in the revenue marketing age is almost an impossible task!  The skills required for successful marketing today include data, technology, and analytics while also needing business acumen, collaboration and relationship skills.  Where do you find this perfect person? 
    Join us and hear how two veterans of the talent war tackle this issue.  We’ll be discussing – How does the marketing leader improve her skill set?  Where do you find talent for your team?  What talent do you need?  How do you develop talent?  What should the role be for academic organizations?  The success of every marketing organization hinges upon having the right talent in the right place at the right time.  You won’t want to miss this interactive panel discussion.
    46 min
  • Lenovo, SecureWorks & Verint: The Rise of the Marketing Operations Function
    B2B marketing leaders are facing a tsunami of technology and data that is dynamically changing the role of marketing and the value of marketing to the organization.  In this fast-paced environment, marketing leaders are challenged with reinventing marketing and optimizing new tools and new processes.  In this morass of change, the role of marketing operations is emerging as a core capability required to fully enable the new role of marketing.
    Join us as we talk to three marketing operations leaders about their experiences on their marketing operations journeys.  We’ll explore the why and how MO grew as a capability, the role and key activities of MO, the impact of the MO function on results such as contribution to pipeline and ROI.  We’ll also have these incredible leaders look into their crystal ball and tell us what the future holds!
    54 min
  • 4 Pillars of Demand Generation
    Nicolas Draca joins Debbie Qaqish live on this week’s episode of WRMR – Power Talk Radio for Revenue Marketing Leaders. Nicolas shares his experience from Infoblox, LinkedIn and Twilio as it relates to the four pillars of Demand Generation: Talent, Insights, Operations and Lifecycle.
    39 min
  • S02E08: Gaining executive support to implement Agile Marketing with Angela Sanders, The Pedowitz Group

    Rapidly changing digital marketing technologies and the resulting shift in consumer expectations and preferences are driving marketers toward more agile marketing approaches. However, this shift can be difficult to sell up to an executive team that is budgeting based on predictability and solid planning.  In this session, Angela Sanders, VP Client Management for The Pedowitz Group, will talk about strategies to gain the executive support you need to make this critical shift in your business.

    31 min
  • Gaining Executive Support to Implement Agile Marketing
    Rapidly changing digital marketing technologies and the resulting shift in consumer expectations and preferences are driving marketers toward more agile marketing approaches. However, this shift can be difficult to sell up to an executive team that is budgeting based on predictability and solid planning.  In this session, Angela Sanders, VP Client Management for The Pedowitz Group, will talk about strategies to gain the executive support you need to make this critical shift in your business.
    31 min

About Revenue Marketing Radio with Debbie Qaqish

From the publisher's feed

If you're a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie…