Sign up to save your podcasts
Or
Share Revenue Marketing Radio with Debbie Qaqish
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Revenue Marketing Radio with Debbie Qaqish
By Debbie QaqishBusiness
Revenue Marketing Radio with Debbie Qaqish episodes
- S02E07: Changing roles of B2B marketing with Ken Robinson, ProSites
Join us as Ken Robinson, CMO of ProSites, discusses what it takes to gain a seat AND a voice at the table. The role of B2B marketing is changing in terms of strategy and revenue. The digital age has forced new roles and new behaviors. Learn how Ken applies Revenue Marketing principles to work with and educate senior management on this new role. If you ever had to "sell" the idea of Revenue Marketing to a senior management team, you will not want to miss this interview!
37 min - Debbie Qaqish Discusses: Gain a Seat and a Voice at the TableJoin us as Ken Robinson, CMO of ProSites, discusses what it takes to gain a seat AND a voice at the table. The role of B2B marketing is changing in terms of strategy and revenue. The digital age has forced new roles and new behaviors. Learn how Ken applies Revenue Marketing principles to work with and educate senior management on this new role. If you ever had to “sell” the idea of Revenue Marketing to a senior management team, you will not want to miss this interview!37 min
- S02E06: Passing leads drowning in sales intelligence with Patty Foley-Reid, Veracode
Join us as Patty Foley-Reid, Serial Revenue Marketer, at Veracode shares her insights about the value of passing sales intelligence to sales, not just leads. Marketing is sitting on a data goldmine about prospect and client behavior, yet little of this intelligence ever makes it to sales. When is does, we see shorter sales cycles, higher average deal size, and more reps meeting quota. Find out how Patty has accomplished this impressive feat!
36 min - The Pedowitz Group: Stop Passing Leads and Start Passing Intelligence!Warning! This program is for revenue focused marketers who have a synergistic, revenue relationship with sales! Join us as Patty Foley-Reid, Serial Revenue Marketer, at Veracode shares her insights about the value of passing sales intelligence to sales, not just leads. Marketing is sitting on a data goldmine about prospect and client behavior, yet little of this intelligence ever makes it to sales. When is does, we see shorter sales cycles, higher average deal size, and more reps meeting quota. Find out how Patty has accomplished this impressive feat!36 min
- S02E05: CMO perspective on technology & Hacking Marketing with Scott Brinker, Chief MarTech
We are drowning in marketing technology! Scott Brinker's MarTech stack grew from 900 vendors to over 3800 in the last 12 months. Join us as Scott talks about what this explosion means for the marketing leader. Scott will also share insights from his new book - Hacking Marketing!
37 min - Interview w/ Scott Brinker - Hacking Marketing: CMO Perspective on TechnologyWe are drowning in marketing technology! Scott Brinker's MarTech stack grew from 900 vendors to over 3800 in the last 12 months. Join us as Scott talks about what this explosion means for the marketing leader. Scott will also share insights from his new book - Hacking Marketing! Listeners will have the chance to win a free copy!37 min
- S02E04: Key initiatives at TrendMicro with Ashleigh Davis & Brendan Farnand, TrendMicro
Global Revenue Marketing transformation is not for the faint at heart! Join Ashleigh Davis, a serial Revenue Marketer, as she shares the trials and tribulations of tacking this key initiative for TrendMicro. Joining her will be Brendan Farnand, Head of global marketing operations. You will not want to miss this dynamic duo!
42 min - TPG Presents: Global Revenue Marketing Transformation at TrendMicroGlobal Revenue Marketing transformation is not for the faint at heart! Join Ashleigh Davis - a serial Revenue Marketer - as she shares the trials and tribulations of tacking this key initiative for TrendMicro. Joining her will be Brendan Farnand, Head of global marketing operations. You will not want to miss this dynamic duo!42 min
- S02E03: A conversation about global revenue marketing with Carl Meyerhoefer, The Pedowitz Group
What your senior management team really wants from marketing: A conversation about global revenue marketing. The CFO, CEO, and COO are major stakeholders in the success of Revenue Marketing, yet too often marketing does not know or understand how to engage with this team. Join us as Carl Meyerhoefer, VP of Strategic Accounts at The Pedowitz Group, talks about what he sees and what he has personally experienced in creating a collaborative working relationship with senior management.
35 min - What your senior management team REALLY wants from marketingWhat your senior management team really wants from marketing: A conversation about global revenue marketing. The CFO, CEO, and COO are major stakeholders in the success of Revenue Marketing, yet too often marketing does not know or understand how to engage with this team. Join us as Carl Meyerhoefer, VP of Strategic Accounts at The Pedowitz Group, talks about what he sees and what he has personally experienced in creating a collaborative working relationship with senior management.35 min
About Revenue Marketing Radio with Debbie Qaqish
From the publisher's feed
If you're a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie…
Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Discover what works and what does not. Learn how to increase marketing's influence and legitimacy. Create your own Revenue Marketing Journey™. It's time to take your seat at the table.