Revenue Marketing Radio with Debbie Qaqish

Join us as Stephanie Meyer, Head of Marketing Operations and Milt Hwang, IT Leader, both of GE Healthcare, share their insights to achieving global marketing transformation in 18 months. The size and scale of the enterprise organization presents unique challenges for a marketing transformation so tune in to Stephanie and Milt as they share the lessons from the focus on customer engagement, people and process. You won't want to miss this dynamic duo that provides both the executive and IT perspective!

Join us as Nat Cramer, Senior Manager of Demand Generation Marketing at Advent Software shares his approach to creating optimal and profitable customer experiences though the integration of Content Marketing and Demand Generation.  Nat will provide insights into the role of data and content performance measurement, the value of cross-functional collaboration and education, and the ultimate win in terms of customer acquisition, retention and market share when all the pieces come together. 

Join us as Paul Johnson, Marketing Excellence Manager at Microsoft shares his vision of, process for and results from his curriculum of Revenue Marketing Education Snackables.  For any enterprise organization on the Revenue Marketing Journey, a tipping point is reached where employees are seeking knowledge and skills for Revenue Marketing application.  As an experienced L&D professional, Paul knew this was coming at Microsoft and he also knew that no one wanted long, boring training sessions.  Listen to Paul as he provides insights on how he built and delivered education snackables to marketers around the globe at Microsoft. 

Join us as Helen Whelan, Editor-in-Chief at Apigee discusses how Apigee used a thought leadership content approach to help propel the company's explosive growth to an eventual IPO this year.  Helen will share what her role does and how having an Editor-in-Chief role has helped Apigee create competitive advantage.

Join us as Gary DeAsi, Senior Manager, Corporate and Digital Marketing at SmartBear Software shares how connecting inbound to automated nurture ensures no good lead is left behind, optimal funnel conversions, higher than average contribution to pipeline and closed business. Listen to Gary as he provides insights on how to build the process and the team that helps drive double digit year over year growth.